Building Internal Support for Legal Marketing Initiatives | Jacob Eidinger

In this episode of the Tip of the Law podcast, host Joe Giovannoli, CEO and founder of 9Sail, sat down with Jacob Eidinger, a seasoned legal marketing professional and the new Marketing and Communications Manager at Outten & Golden LLP, the largest plaintiff-side employment litigation firm in the U.S. Jacob shared a variety of insights from his career, especially on securing internal support for marketing initiatives and the art of storytelling in legal marketing.