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X vs. The Competition: Will They Survive?

Beyond Social

Chapters
0:00
Why Should You Care About the Fediverse?
1:30
X’s Ongoing Turbulence & The Rise of Competitors
4:15
What Is the Fediverse & How Does It Work?
6:45
Threads vs. Bluesky: Who’s Gaining Ground?
8:30
Should Brands Be on These New Platforms?
11:00
Can Meta Be Trusted with Decentralization?
13:45
The Reality of Data Privacy in Social Media
15:30
Will Ads Eventually Take Over Threads & Bluesky?
17:00
The Risk vs. Reward of Investing in New Platforms
18:30
Final Thoughts: What’s Next for Social Media?
Beyond Social
X vs. The Competition: Will They Survive?
Jun 18, 2025 Episode 36
Vista Social

In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Threads, Bluesky, and Mastodon are rising fast. But do they have what it takes to last?

We explore:

  • The impact of decentralization and the Fediverse
  • Whether brands should invest time in these emerging platforms
  • The future of ad-free social spaces
  • The risks and rewards of being an early adopter

If you’re a marketer, brand, or just a social media enthusiast, this episode is packed with insights to help you navigate the shifting digital world.