The STOIX Podcast
Dive into the world of building an impactful C-Suite with The STOIX Podcast, your new go-to resource for insider insights and expert strategies.
STOIX Co-founders Rory McDermott and Neil French sit down with recruitment and talent acquisition experts, finance leaders, and diversity champions to explore the art of finding, nurturing, and retaining top finance talent that makes a positive impact.
If you want to understand the best approach to building a powerhouse finance team or are interested in growing as a finance professional, tune in to our episodes for actionable tips, inspiring stories, and game-changing perspectives.
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The STOIX Podcast
The secrets of surviving leadership chaos with Shonagh Primrose, COO at Wylde Market
What happens when a bold COO questions how conscious consumerism really works?
In this episode, Shonagh Primrose, Chief Operating Officer at Wylde Market, rips apart the rules of growth and reveals how to build a purpose-led platform without bowing to the noisy short-term pressures of venture investors.
We get into:
🌱 Why slow commerce might be the most radical growth strategy yet
âš¡ The tough trade-offs every COO faces in the fight between mission and margin
🧩 How to build brand trust in a world wired for instant gratification
💥 The surprising power of friction in a customer experience
If you’re wrestling with how to scale a values-led business or simply want a behind-the-scenes look at the hard choices no one talks about, this conversation is honest, human, and worth every minute.
🎧 Tune in and tell us: Would you choose slower, sustainable growth if it meant protecting your values?
Discover more in this episode:
00:00 - Introduction & background
03:08 - Insights from Shonagh's experience
06:02 - The role of coaching and mentorship
09:04 - Understanding coaching vs mentorship vs therapy
11:47 - Creating safe spaces for difficult conversations
14:59 - The importance of different perspectives
17:55 - Balancing vulnerability and tough decisions in leadership
30:50 - Hiring for diversity fit
37:33 - Navigating different organisational sizes
43:35 - Career strategies for new graduates
50:58 - The importance of networking
55:50 - Career planning and flexibility
