Ep 24: Lanna interviews Louisianna Giumelli

This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business.

Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. 

In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed. 

The concept of a rebrand might be scary to some, but Lou took on the challenge the same way she does everything in life, embracing the process fully. Not fearing change, she started with the heart of the brand and worked her way outwards, knowing that branding is more than just a logo, but rather the soul of the business. 

Join them as they not only talk about all things marketing, but also their star signs and the importance of building up their self-confidence as business owners.

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