The Agri-Tourist, My Journey Back to Agriculture
Agritourism involves travel, entertainment, adventure and agriculture, but, at its core, agritourism is really about connecting and educating. Join me to learn from experienced agritourism farmers and entrepreneurs, and help me build my future farm strategy.
The Agri-Tourist, My Journey Back to Agriculture
Inside a Tuscan Agritourism Experience: Wine, Soil Health & Sustainability
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself.
In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass.
We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day.
Thank you for taking the time to listen to The Agri-Tourist Podcast, for supporting our inspirational guests, and for sharing my personal journey back to agriculture.