Shakin' Hands
Welcome to 'Shakin' Hands,' the podcast where entrepreneurship meets fascinating stories from the most intriguing minds today. From proven business practices to groundbreaking ideas that challenge the status quo, Shakin' Hands' is not just about the handshake that seals a deal but about the shared experiences and values that unite us all. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone who loves a good story about overcoming odds, Shakin' Hands' promises to deliver compelling content that shakes up the conventional and celebrates the extraordinary.
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Shakin' Hands
Ep. 68 | Mastering Communication So People Listen - Juan David Guardia
In this episode of Shakin’ Hands, Jack Moran sits down in Panama City with international lecturer and illusionist Juan David Guardia to unpack the art of impactful communication. Juan reveals how he uses magic as a tool to captivate audiences, shares techniques for crafting stories that stick, and explains the psychology behind leaving a lasting impression. From performing in 12 countries to training Fortune 500 teams, he outlines how to adapt your message across cultures and connect with people on an emotional level. They explore the importance of opening strong to command attention, structuring stories so they’re remembered, reading an audience in real time, and using surprise to make ideas unforgettable. The episode also explores how clear messaging shapes team culture, why presentation is a form of leadership, and the subtle delivery tweaks that can make or break your influence.
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Welcome to Shakin’ Hands, where we provide the platform for entrepreneurs and thought leaders to share their stories in order to hopefully influence others to get out of the rat race and chase their own dreams. If you have any recommendations for guests or questions that you want to be asked, please don't hesitate to reach out. Anyways, if you enjoy the podcast, please like, comment, subscribe and share in order to keep the podcast growing. Otherwise, I'm your host, Jack Moran and this is Shakin’ Hands. If you're looking for business mentorship, I have a place where you can get feedback on your unique personal development and business growth challenges. Over the last year, I've brought together a group of impact driven thought leaders where we meet every single day to discuss psychology, communication, mindset, and business case studies. We have people who have made millions of dollars, lost millions of dollars, Harvard MBAs and new entrepreneurs like you and I. Entrepreneurship can be lonely. So if you're looking for a support system, please follow the link in the description below for some more information. What are you doing right now? What's your business currently? So I'm in different, I'm different businesses wearing clubs and restaurants. I have, production company. I have a tech company. This is the one I was talking about. And now my main hours are focused on, on a training and consulting company for, for corporate, for the corporate world. So we do trainings in themes like emotional intelligence, leadership, well, effective communication, so on. So we go into companies to work with their teams to up their productivity. What do you see is the biggest need within these big corporate companies? For those consulting services like where are they lacking? So for me, one of the, like the biggest things that are lacking is understanding that people come into a company without having all the skills required to push the company forward to you, to where you want it to go. And not everybody has this hunger of keep educating themselves. So they come to your company with a set of skills. Some people do have that kind of like hunger to, to keep improving themselves. Others you're kind of quote unquote responsible for bringing those tools into your company. And we're we're speaking things like effective communication, teamwork, effective leadership and so on. Because the thing is, I'll give you an example of one, bank I work with here in Panama. They have like two big areas which are complementary, one to the other. But because of the work they do, they clash a lot because one has to bring the clients, the other has to accept the clients or review the clients and accept them. So they were clashing a lot. And for instance, for them, we develop a whole strategy and work with those teams to align objectives, being able to communicate more effectively, understand the power that's behind, collaborative culture and so on. So you have it all depends on the team, the size of the team, the industry. But the thing is, when you go to like, for example, USA or you go to Europe and so on, the percentage of companies that invest into developing their teams is around 70, 75% of companies, from small companies to big companies. When you come to Latin America, the average is 19%. Well, so you have a huge gap of one opportunity. That's the reason why I came back from Brazil to start this new company, which is called the academic, the personal. And the other is that you have a lot of people are coming into companies, don't have the skills, don't get educated on the skills or don't get additional skills to observe their game, so to say. And then you have to fire them and start all over the process, which costs resources and a lot of resources to companies. So starting with effective communication, when you're teaching a company that is it typically like frameworks, processes and systems. Or is it like psychological trainings on like what are the keys to, influence, for instance? So so you have two sides of this story, right? So you have, science, the science behind communication. And you have art, which is like your own essence as a communicator. Right? So we saw in these trainings, which are, four hours a day or eight hours a day depending. And, we start by the science. So you got to understand what are the five fundamentals of your boys, which is the oldest instrument in the world, right. If you don't have if you don't learn how to use your own boys or your your own capabilities of communication, you're going to be losing a lot of opportunities to really create a relationship with the people. You're trying to bond your client, your in your own teammates. And so so you have I'll go through five. I'll go fast through the five. So you understand this. But there's a lot of like science that you have to cover so people understand, groundwork. And then we build up, depending on each style, we do exercises in front of camera so they can see themselves and become aware of how they community. Wow. How they can communicate with each other. In Spanish they're called multi years. But in English that would be like which are your your tics you have as a communicator, right. Which way you micro expressions or all like things you can have like, like if you, if you clench your hands, if you talk with your hands palms down, it's different when your palms. Oh what these different things in your body language, communicate and so on. So, so people can perceive you as a more open person, as a more dominant person. It's it's processed, consciously and unconsciously as a, 100 or so that's, listening. Right. So, for instance, one of the things we cover is the five, fundamentals of the of the boys. And you have speed, right? Your speed or your rate of talk, your, your your velocity. Small, slower velocities create focus. If I'm speaking with you and I'm going through the, through the interview and I'll say. But out of, out of out of all of what I'm talking, this is the most important thing I want you to keep going. Emphasis. When you slow down, you create emphasis in the mind of the people who is listening to you. So that's a psychological thing that we all, as listeners. And that's how a brain works. Right? So volume is the same thing. When you obey your volume, you have more presence, you have more power. You have more authority. When you lower your volume, you create. It's like when somebody is going to tell you a secret, you know, they go like into a ball to that creates also, emphasis or, or curiosity or for people to listen because it interrupts the pace of where you were going. So you have, velocity, volume. Then you, you have what's called, rhythm. So, for instance, do you, do you, do you read and you like to read for sure. Yeah. So can you think of a book you've you've read that's really had an impact in your life is there might be many think of it and maybe for the people who's listening as well, think of a book. And do you have one in your mind, a book you've like? I can think of one that has a very interesting cadence rhythm. Amazing. So the thing is the following. If I ask you to say by memory the page 80 of that book, you have zero chance, right? But if I ask you to maybe sing a song that you really like, that's your jam, you might have a bigger chance. Or you might have a word. What? Word by word? If we put the tune as a backup, right. So a page in a book has 300 words. A lyric of a song has around 300 words. The reason why you can remember a song and maybe many songs is because they come through a rhythm. So when you speak, if you have different rhythms in the way you speak, if you go slower, if you go faster, that creates memorability in the in the people who is listening. So that is that's a third fundament of the boys. It's, rhythm. Right. So the fourth one, it's, intonation or Yeah, I don't know, it's either variation. Yeah. Intonation. So it's giving life to words, right. It's not it's not the same saying because what's your purpose as a communicator? It's, transmitting emotion. That's the purpose of it. You want to bring people into your world and make people believe in your mission, and that gets created through emotion. So? So the fourth one is intonation, which is giving life to the word. So it's not the same thing. I if I say, look, I'm really passionate about, training for companies or if I say I'm really passionate. So intonation gives live Stuart. And the fifth one, which is the one I see where most people fail. It's not really a fundamental of the voice, but is the one that brings it all together. Is pauses is what pause. Oh, pause. Yeah. So people who don't develop their communication skills and they get the opportunity to speak in a small room or in a big room where if you're immediate invited to do a conference or something, people want to get through the motions and they speak really fast. And if they don't pause, it it brings three things into play. When you pause, you have think. You have time to think in your next sentence, right? So it gives you time to prepare and be much more fluent in what you're speaking. The second is, if you don't pause, the one who is listening to you can't process everything you're saying. So if you goes fast, first one is you've got to actually understand and process the message you're saying. And the other thing, when you use pauses, you eliminate the, multiuse. I don't know the word in English, but multiuse is a, you know, when people are speller words, the filler words. Exactly. When you use pauses, you eliminate the filler words. And what filler words do is that they rest value in the message you're sending because you seem much, much less confident in what you're speaking. So, for instance, that's one of the frameworks we speak, and then we make them go through, through exercise in front of a camera, and we analyze the videos. So I work a lot with, like, sales teams, leadership teams. And so on. So talk about that process and that what you just said is extremely interesting. Talk about that process a little bit. The video, interviews that you're doing with these people or like recording their videos. Why why is that valuable and why does that work? So, so, so for me, in communication, one of the most important things is being aware of who you are as a communicator. Right. What, what tools do you have and what capacity do you have to really invite people into your world, which is the source purpose of a communicator? You want to invite people to your world through emotions in what the message you're you're sharing. So a lot of people, they think, let's say, oh, no, I'm really comfortable speaking. I speak really well. Once you get them through the camera and you make them go through the exercises so things they start seeing, things they've never saw before, right? Like my hands were clenched to my to my pockets, or I have a lot of soothing, which I'm trying to calm myself. And I do it through the clothes or I clench all of my hands. So the first thing we want to do is we want them to be aware of who they are and the things they do and how they speak and their cadence and so on. So then we can make some corrections and make them go at them through the exercise, and they can see the difference. What happens when you're talking about your company. And this is the most important part. So you're going through it and you make a pause for it to create suspense. And then you speak about the most important. So those kind of exercises and if we're speaking like for, for for sales teams, the message is the same. The company sells the same thing. But the difference is how do you present that that can make it or break it in a sales, presentation. Right. So this kind of exercises makes them be aware and now makes them go into the next conversation with an action step like, okay, I'm a focus on this time being more open. So I must speak with my palms up which discloses or which transmits openness. I'm here. I'm inviting them, I'm transparent. I'm honest. Indifference of speaking with the hands. Now, there's, a really interesting, study they did on body language and what the hands tell or how the people perceive the speakers when they spoke with their hands up, hands down, pointing fingers. It's really interesting. Study. So basically what they did just for you to understand, and the people who's watching the, importance of, like, body language, for instance. So they took three groups. The groups were really homogeneous between them. Right. And they had one speaker. So the purpose of the experiment was this speaker was going to do the same message for the three groups. And the three groups had to listen to the message to the message. Right. How they perceive the, the speaker, what what were the adjectives or of this speaker and determine how much money they were. They were willing to give the company who was presenting and if they if they would invest and not invest. So it's the same message. It's the same speaker. Homogeneous groups. The only thing that was going to change is where your hands were placed during the whole speech. Wow. Palms up, palms down, pointing fingers. So basically for an understanding and a visual reference or for people hearing, I'll do it with palms up. So the speaker will come on to stage and who will go, hi everybody. My name is David. I want to talk to you about my company. This is my company. These are my numbers that I would like to invite you to come into my company and invest. We're looking for X amount of capital. Back up, hands up. Right. And then people would say, I'd like to invest. I would invest this bracket of money. And the adjectives are bubble group number B. Hi everybody. My name is one David. This is my company. These are my numbers. This is this and this and this. I would like you to invest in my company that pops out. Yeah. Third group. Hi everybody. My name is one the way. This is my company I want you to invest in Michael. Right. Yeah. So you're here and you're seeing it live and you feel it, cuz this year, 100% it feels different. And if you're not aware of this, you might be communicating in a, well, you know, way you reject people. Yeah. Because we perceive communication in in conscious and unconscious way. That's because that's why sometimes you come out of a conversation, you say, I don't trust this guy, and you're not really sure why you're perceiving things. Because we are hard wired to understand communication. No, it's been hundreds of years, and communication is, it's the one thing that really separated us as a species from the other species. I'm talking 50,000 years ago. It was communication, the thing that made, Homo sapiens, the species that won its world, displayed in the, in the book Homo Sapiens by Yuval Noah Harari, which is, historian. Right. So after they did, the experiment, they ended up concluding it's been replicated many times. The group A gave 40% more funds. The adjectives were his trustworthy, his open, his charismatic. His social search group received 40%, 40% less funds. And the adjectives were, his dominant, his controlling his data. And the third group, which was the one he was pointing fingers. He received 30% less than group C, he created rejection. And they said he's a dick. He's he's, uncharismatic. He's a douche and so on. So the adjectives were super high, received 30% less than Group A, or even 30% less than B than B. Oh, wow. Yeah. Wow. So so it gets to tell you the importance of our communication and the things we are not aware of ourselves and how they can impact the vision you're trying to share. Well, so once you go from voice then what is the next piece that you're teaching? I'm super into this like communication science. So yeah. So so we do. So we do boys. Then we go also through a framework that's called the Three Universal Laws of communication. So you have like three big frameworks that's going to help anybody who's into communication and want to up and their communication skills and how they present themselves and how they share ideas. You have like three big frameworks which are core, which are called the Ada keys. It has a really interesting story. Ada keys. Then you have the golden rule for communication. And then you have something that's really cliche. But the truth is that practice makes perfect. You know, for instance, I had had the opportunity of sharing, I've had the opportunity of sharing two TEDx, conferences, you know, Ted. So I've had the opportunity of speaking one Ted conference about education and what the what one Ted conference about emotional intelligence was are some of the topics I covered for my clients and with their teams. And, I've done over 1000 presentations through 15 years of, of, of being on stage. The reason I started being on stage is because, I'm an illusionist as well. I do magic for profession. What? I started doing magic when I was 12 years old. I was living in Thailand and I fell in love with magic. So, two years later, after that, for at 14 years of age, I started living on, on top of a stage. So, so I've, I've lived on top of a stage. Don't close far more than than a thousand presentations and, and, this idea that when I did my TEDx conference, I wanted to to make it really special. I wanted to be perfect at it. Right. I think you you might not be able to be perfect, but I wanted to be as close, as perfect as you could be. So myself, who feels really comfortable speaking, who feels really comfortable using a stage? You give me a microphone for the way you got to speak right now without being prepared. I'll ask you how much time you want me to speak, right? I feel really, really comfortable. And, for that TEDx conference, I must have practiced the speech at least 100 times. So I wrote it word by word. I practiced with, with, strategy. The school record and review technique, which is a really specific practice everybody can do to up end their communication skills and a specific message you want to you have a sales pitch, you have to do a record and review technique to make it perfect. So you can really understand where are your your inflection points and so on. So I did this for that presentation when I wrote it word by word, and I wrote it with my eye, and I practiced with my prompter to understand the timings and so on. It was like 13, 13 minutes and 40s when I do that, when I did it that day on stage, I did like 13 minutes, seven seconds. So it was it was dead on perfect. And it was because I practice. So people sometimes want to go into meetings. People sometimes want to go into an event. They're invited and they they think they know the topic. And I'm not saying you're not going to do good, but why not take the opportunity when people when eyes are on you to be the most impactful people you can be? Because here's the truth. If you've if you've, been disciplined enough to learn about your industry and you've become a nine out of ten, ten, a nine out of ten in your technique side, right? So, so, so all of the techniques of some in your industry you know about. Right? You've become really well educated on your industry. So you're a nine out of ten. But the way you communicate is a three out of ten. People are going to perceive you as a three, not a nine. And this happens to a lot of people, even in really important positions within organizations. Yeah. The people that's worked with you for many months or years know you're a brain, know you're really good at your job. But when somebody doesn't know you, which is the minority of people, and you have a brief moment to interchange messages with them or, or create a relationship, if you don't have that capacity to really invite them into your will and get to know you, they might perceive you suffer. Not as a 9 or 10. You are of knowledgeable within your industry, right? Very interesting point. What were those two frameworks that you talked about at the beginning when you gave the three before? Practice makes perfect. There was one Ada yeah, the Ada keys and and the Golden rule. So I'll go with the golden rule. Then I'll jump to the Ada keys. So the golden rule is this idea that one of the best things you can do is take weight out of your shoulders when you're speaking, because sometimes people get. And I don't know if you know this, but the second most common, fear in the world is public speaking, just behind the line. Holy shit. So it's the second most common fear in the world is for people to be in their job. And suddenly I go to their desk, I knock their door and say, yo, we have an interview with 50 of our clients. Here's a microphone. I need to go talk to them. All right, so people are really afraid of that. So one of the things I've understood is that people are afraid because they feel this pressure that they have to be perfect at communicating. So the golden rule speaks that in communication, nothing is wrong if what you're doing doesn't destroy your listener from your message. So if you communicate from that point of view, you take a lot of pressure from your shoulders, right? I'm not doing anything wrong. Yes, I could be way better, but it's alright. Whatever I do, it's right. The only thing I would say doesn't apply in this golden rule is if you have a tick or something that's really like marked, for example, I've seen people who speak with their hands inside their pockets, which is not bad, but you're not using your hands to tell a story which you want to use your hands to paint an image. Because, for example, the last time I went to Wednesday's, I went to the one bone area, which is a huge stadium. Why wouldn't you do a huge so so I can paint, a really clear image in your mind, right? So let's say somebody speaks with their hands in their pockets, and they haven't been aware that your hands naturally want to move, but you're afraid or you're anxious or nervous. You put them in your pocket and you're moving your hands inside your pocket. Right? So if that's been happening for ten, 15 minutes, I'm going to start questioning what's happening within that pockets. Right. So anything that you do that's really marked and can distract the message that we got to fix the other things we gotta get better at. Right. So, so that framework or that idea when presented helps people to speak from that place. And it will get you a lot less less anxious. Right. And it's it has more points to cover. But that's like the general idea of the golden rule, right? It applies more to your, body language. And the first one, which is the 80 keys, is that this is 88 keys, 8888 8888 keys. Right. And this is the following. One of my mentors in communication skills when when I started in this journey, as I as I told you, I started as an illusionist where I started, first doing magic shows for kids, and then I started growing from there. Then I started working for companies. Then I mixed my two passions magic and, public speaking or conferences. And then I developed this capacity. I have a of being a, a speaker. Right. And I speak for companies and I speak for events and so on to train people. And, this idea of the 80 TI 88 keys is that one of my mentors is a story from one of my mentors. He's one of the biggest, communication trainers in the world. He trains like the CEO of Microsoft and, CEOs and managers of Apple and, so on. Right? He's a big, big guy in the communication training world. And I've been learning from here, from here, from him for many years. And he has this story where for communication you have different things. You can train. So one of the things you train is your you have a vocal coach, right, to understand your highs, your lows, your cadence, everything we talked about. So he went to one of the best vocal coaches in the world, which is in New York. And when he was coming into his first class. And that's where he where he developed this concept, where he when he was coming into this first class, he arrived to the building. He went up to the studio of this girl, of this coach, and, he opened the door to the studio. Right. And sometimes where you're going to do vocal training, you do training with a piano, right? So you can go down that and, and, and, and, and with your ups and downs. Right. So, so she had a piano in the studio and he opened the door. He was walking inside the studio and, the teacher, the coach said, hey, stop for a second. Don't move. I'm gonna play a tune for you, a melody, and I want you to tell me, what do you feel? Right? So he stops in his forest by the door. She takes her hands. He takes she. She takes her hands off of the piano. She lifts one finger and she comes down into one kitchen, the piano and starts playing only one key. Bling bling bling bling bling bling bling. And she goes on and on playing bling bling bling bling bling bling, bling bling. And she stops and she asks my mentor, what did you felt? And he was like, I don't know. It was kind of awkward. It was confusing. It was. It was. I didn't like it. All right, all right. Thanks for your response. Now coming. So he starts walking to get close to the piano to start the lecture. And when he was close by, she says, freeze. I'm gonna play you now. Another melody. I want you to tell me, what do you think? So she takes her hands off the piano. She brings the ten fingers into the piano. Now she plays a full melody, right, exploring the 88 keys of the piano to a beautiful melody. She brings her hands up and ask him, what do you felt? And he was like, wow, it was amazing. It was beautiful. It. I felt things, you know, I felt the emotion by it. And she says, this is a first, lesson I'm gonna teach you. The most majority of people communicate only from one key in their piano, so they are boring communicators, and they make people shut off because they are predictable when they communicate. So the idea of the 88 keys is that our voice as an instrument has a lot of range and a lot of ways of being used. But because we don't train it and we don't understand it, we communicate only in one key, right? So you're losing a lot of attention, sharing a lot of people off because of the way you know your instrument and you use your instrument. Yeah, that's a really good point. What are the keys to influence? You know, once you have those community fundamentals, how do you drive change through communication? Yeah. So one of the most important things we cover is that you want to invite people into your world, right? You want to make it as clear as possible for people to understand your mission, because everybody has, in Spanish is called, Modelo el Mundo, which would be like, a model of the world. Right? Everybody has a model bias. Yeah, like a bias or a lens through which you see the world belief system. Yes. So yours is going to definitely be different than mine. And you're going to find people in this life which have similar, similar lenses through which they see the world and people who are, who have like really different lenses. Right? So my purpose as a communicator, if I want to create influence, is for you to understand as clearly as I can, which is my model of the world. Right? And one of the keys to influence our stories, because our brain has been hard wired through hundreds and hundreds and thousands of years to learn through stories. Right? If you go back in time, the way in which knowledge was shared was through stories and they've actually so so then it comes into play. The understand of how to storytelling, how to structure stories to make, to move the emotions within the listener that you want them to move. You want them to feel compassionate about your point of view so they will support you. They want to you want them to feel inspired about. So that creates influence. Influence comes from making people come into your world as clearly as possible as you can. And the only way you're going to make that possible is by first understanding their world. So influence comes from an exercise of asking open ended questions. So you can really understand where the people were. The person you're talking to is standard where he is right now. And then from then you have much more resources to construct your way of showing your world to somebody who you already understand. So influence is, it's kind of a loop where you first need to understand through being able to develop or of developing good questions and open ended questions, which obviously has a science behind it, and then creating the most clear world possible for them to hop in. Actually, they did, a really interesting exercise, study, which is called the, neuro coupling study. Right. This is a couple of scientists who did a study, and they did the following. They took two groups of people. Group A would be helped by storytellers or story writers to understand one of their most emotional stories. They had something that happened with their grandma or some memory they had when they were kids or some experience. They went by these storytellers. We would hear their story told by them, who are not professional storytellers, but they know their story, right? And they will help them structure their same story, but in a better way. So it would have all of the elements to create the most clear picture possible. Right? And then those people would go with a piece of paper, right. Or with, with, with a headset so they can have the word by word of this new structure of this story. And they would go into, Cat scan or MRI, one of these machines that can see your brain. So they would start telling this story, right. And they would analyze which areas of their brain they would ignite when they were telling this story. Right. You know, you have blood flow in your brain. And when you're saying this story, you release different chemicals because you're feeling different things and different areas of your brain are getting lit in these Cat scans or these MRI. They do. And that was the first part of the experiment. The second part, which is the most interesting part, which is why they call this neuro coupling, is that they took the other group of people. People B they would make them go into these machines so they can observe their brain, and they were not going to tell a story. They were going to hear the stories from Group A and what they found that it was really, truly amazing is that people from Group B, which didn't knew people from Group A, which didn't leave the experience when they compared both brains and both scans the exact same regions in the brain at the exact same moments were being lit. Well, so what this explained is that for somebody that hasn't lived or somebody that doesn't have the same vision issue, if you are as good as you can be as a storyteller, you can literally recreate the feeling you have about your project, your passion, your product, whatever in the mind of another person, right? So that is influence when you have that ability to make people feel the same feelings you have about something, then you're creating influence in the other people. What are the fundamentals of good storytelling? And I have a feeling we're gonna have to do a part two of this podcast, because there's a lot more stuff. We're not even on emotional intelligence yet. We're still in communication. But to start, what are the fundamentals of good storytelling? Yeah. So so as you said, we could go deep into this, but I'm going to keep it surface level. One of the most important things is details, right. Because it's not the same thing. If I tell you one time I was with my grandma in my in my beach house, right. And x and x, y, c happen, it will be different to tell you one time over who's my grandma in my beach house, which is this beautiful wooden house with the views to the sea. This amazing that where we have a coffee table. We were having breakfast. You know, as soon as I am starting to give you details. Before, when I told you I was with my grandma in the beach. I don't know what you've created of it. I don't know what you could have created. A gray house. Little house with no view to the sea with. So I want you to feel what I felt. I want you to invite you to my world. So details is one of the most important components. When you're telling a story, you want to create the most clear picture possible in the mind of the people you're speaking to. Right? So details would be one of the first things. Then obviously you have structure and purpose. Every story should have a purpose. And what I think happens a lot is that people tell stories without being without taking the time to understand what are they trying to communicate with the story? What's the purpose of it? Right. You want to so you want to get people excited. You want to get people, emotional. You wanted people hyped. What is it that you want to tell through the story? And then you will have your structure, which the structure is basically get me into a setting. Right. So as a as I've told you, where we're we were in it was happening at right. So dates and places works really well for it was January 13th, 2009. And I remember when I was coming out of school when I received the call. Right. So I want to take you with me to where it's happening. So details places or dates and then the structure should be thought through the idea of I'm going to bring you with, with me to a place where I'm gonna I'm not going to fill you in. There's a really good, a podcast. No podcast. I'm really sorry. That was a Ted talk I recommended to everybody, which was given by one of the, picture Pixar's top executives, and he talked about storytelling, and, he has this idea. He presented this idea there, that he was speaking like he was the one who wrote. Well, many of pictures, big hits. But he was speaking in that Ted talk about the one of, Wall-E, you know, the robot naps. So he said that in storytelling, you want to take people into to a place where they almost have the whole story, but you want to make the people work for their bread, quote unquote, right? Without telling them that they have to work. But but you have to bring your story to a point where they automatically are so engaged in it that they start to build different endings to it. They start to build different possibilities. So this idea of keeping open possibilities, like, for instance, in one of my workshops, I have a story where I'm going to go, I'm not going to go into it, but I have a story of an accident I had in a in a boat where I almost drowned. Right. And it was in a river. And, I want to I want to release certain chemicals in the brain of people. Dopamine, etc.. And that story's created for them to feel the thrill or the suspense I felt when I was leaving that experience. So I conditioned them by asking questions before the story and so on. And I want them to imagine, in a certain point of a story that I was being dragged down to the bottom of a river by a crocodile, right? But it was really not a crocodile. It was the person who was dragging me down to take me off the boat because I had a, a best. And I was really they don't I couldn't swim down because of the weight, but I controlled the story for to create that kind of suspense and release at the end of it. It's all science, right? So all of our brains work the same, and we are capable of releasing certain chemicals in our brains, which will make us feel certain ways. So, so as a structure, it would be not going into it, but it would be creating a story that takes people into a place where they can have different. They don't know what's going to happen, and they start working for quote unquote, their bread. And then you tell them the story and they feel emotions. You want them to feel. Right. So you said a powerful word there, which was imagine. Yeah. Are you guys using like inductions? Well, it works really well. But I would say that's more like advanced stuff in the sense that, as I've been doing magic for a lot of years and magic is the art of the mind, right? I've been going for a lot of years into the study of of the mind, of the human behavior and so on, because ten years ago I started doing mentalism, which is like psychological magic. So I've started learning about psychology, human behavior, NLP, you know, linguistic programing and so on. And, there is this concept, in Spanish use parentheses, olvido that would be like, we've, I don't know how to say it in English, but it's this idea that our mind is going to naturally have gaps in the way we remember things. Right? So, for instance, in this story that I tell about this accident I had where I almost drowned, I started the story by asking a question which seems not relevant to the story, but I've already planted the idea of the crocodile in their mind. It's like an anchor. Yes. So? So I started the story by saying, if you have to say right now, which is the strongest, which is the strongest bite force in the animal kingdom, what would you say? But wait, don't tell me the answer. Just think about it. Now, what I wanted to tell you is. And I go into the story. Yeah, it seems not relevant, but their mind starts racing and they're having to come up with an idea, and they might think the lion, the the hippopotamus, whatever. But when I'm coming into the story, I mean, in the river and it's dark and it's cold and it and they say, I feel something in my ankle. Their mind, which had the question jumps into the heart of that right. So there are forms in which you can plan what we called in magic or in mentalism suggestions into the mind of people and kind of taking them, for instance, there's another thing we do in mentalism, which is called the yes set. So it explains that if you get people to say at least three yes, with you, they're more likely to say they're more likely to say yes down the line. Yeah. Right. So we use that in mentalism for instance, or in hypnosis, which is another kind of of the options or verticals or exist within magic. So the yes, that is something we use a lot. And you have to be you get better with the time and doing it in a way, it feels so natural in the conversation that you're really planting things in the head of the people who's listening to you. So fascinating. Yeah. What do you think? And this will be my last question. But first, well, two part question. First of all, do you think everyone can be an effective communicator? And what is the timeline for someone who's not a good communicator to become a good communicator? And what is the path to that success? Yeah. So to the first question, absolutely. Yes. You absolutely can be a better communicator than what you are right now. And I absolutely believe that it will do you it will be one of the best things you can do in your life. We're always communicating. Everybody has a story to tell, a dream to, to be told. So I do believe and I do a credit. I do credit to the things I've been able to achieve in my life, to be a good communicator, because I think the the doors, I've been, capable of opening many of them when I was really not prepared, but just because of sharing my excitement and my and my passion about it, and my certainty that I would be the guy that would solve the problem for them. And because of how it communicates. So yes, you can absolutely be a better communicator if you work for it and if you understand the science behind it. And, as with time frames, I can tell you right now, the people who come to our trainings four hours, eight hours, you go out of those four hours already being a much way better communicator because it's once you understand things, you're not back to a place. You are right. And then it will come. It will be up to you to how much time are you willing to really prepare from when you have really important messages to give? But for an easy question, for an easy answer, it could be really fast, like you give me four hours of your time, you give me eight hours every time, and you're going to see a really interesting jump in who you were communicating on, who you are communicating, you know, thing of a day. That's a super awesome value proposition. If, someone that's watching this is interested in your services or wanted to connect with you, where can I find you? Yeah. So you'll find everything about me online. You just write my name, Juan David Guardia which probably will be some somewhere around here. And, yeah, you will find everything about me online, about our different companies and so on. Fantastic. I appreciate you coming on. That was super fascinating. Yeah, sure, bro. This. Is.
