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Nikonomics - The Economics of Small Business
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.
Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.
Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.
Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
37 - How a Side Hustle Became a $50K/Month Business with James Lincoln
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Join me, Nik ( https://x.com/CoFoundersNik ), as I talk with James Lincoln (https://x.com/_jameslincoln ) the 27-year-old founder of Goodly Growth, a digital marketing agency. James discusses his entrepreneurial journey from working in software portfolio management to running a successful digital marketing agency generating $50K a month. He shares insights on overcoming challenges, the importance of SEO for local businesses, customer acquisition strategies, and the constant entrepreneurial fear of business failure.
James also talks about his balance of work, personal life, and future aspirations, including his interest in buying businesses and launching professional-quality online courses. The episode provides valuable lessons on business growth, customer retention, and the personal drive needed to succeed in the entrepreneurial world.
Questions this Episode Answers:
How did James scale his digital marketing agency to $50K monthly revenue?
What strategies can be used for acquiring customers through cold calling?
How to leverage an MBA program to launch and grow a business?
How to transition from a full-time job to running a business full-time?
How does effective email marketing compare to cold calling for lead generation?
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Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:
01:01 Introducing James Lincoln
02:22 James' Business Journey
03:39 Launching Goodly Growth
12:10 SEO Strategies and Services
15:44 Customer Acquisition and Economics
20:05 SEO Challenges and Customer Management
21:26 Importance of Google Business Profiles
22:35 Customer Education and Success
23:46 Sponsorship and Giveaway Announcement
24:28 Financial Metrics and Business Growth
27:23 Revenue Goals and Future Plans
28:39 Entrepreneurial Mindset and Resilience
30:27 Online Education and Course Development
38:51 Rapid Fire Questions and Reflections
41:53 Conclusion and Final Thoughts
