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Nikonomics - The Economics of Small Business
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.
Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.
Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.
Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
64 - How Permanent Equity Built a 9 Figure, Debt-Free Portfolio with Mark Brooks
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Join me, Nik (https://x.com/CoFoundersNik), as I talk with Mark Brooks (https://x.com/markbrooks), the Managing Director of Permanent Equity, a unique investment fund founded by Brent Beshore. With 16 businesses and 900 employees, Permanent Equity uses a 30-year fund model and focuses on debt-free acquisitions, which goes against the grain in private equity. We discuss how they identify unique metrics for each business, incentivize operators without using EBITDA, and manage post-sale relationships.
Questions this Episode Answers:
- What is Permanent Equity’s unique 30-year fund model?
- Why does Permanent Equity pursue debt-free acquisitions?
- How do they identify key metrics for each business?
- Why don’t they incentivize operators based on EBITDA?
- How do they approach post-sale seller relationships?
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Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:
00:00 Highlights
00:19 Welcome to Nickonomics
01:15 Interview with Mark Brooks
02:00 Understanding Traditional Private Equity
05:27 Permanent Equity's Unique Approach
07:44 Incentive Alignment and Cash Flow
08:44 Newsletter Promotion
09:14 Challenges with Incentive Alignment
11:04 Structuring Purchases and Keeping Owners Onboard
14:38 Value Proposition and Legacy Considerations
17:29 Operational Support and Back Office Functions
23:02 Metrics and Day-to-Day Operations
25:59 Understanding Leverage Points in Business
26:40 Key Business Metrics Categories
27:45 Dogmatic vs. Flexible Business Approaches
28:24 Industry-Specific Metrics and Opinions
29:42 Tracking Metrics and Reporting
31:17 Managing a Portfolio of Businesses
33:19 Delegation and Business Growth
39:33 Characteristics of Successful Companies
45:06 Advice for Entrepreneurs and Personal Reflections
