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Nikonomics - The Economics of Small Business
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.
Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.
Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.
Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
100 - How The Tuttle Twins Sold 6 Million Books Teaching Kids About Entrepreneurship, Freedom & More with Connor Boyack
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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Connor Boyack (https://x.com/cboyack), the creator of the Tuttle Twins (https://tuttletwins.com) and president of the Libertas Network. Connor shares how he turned a simple idea into a $15M nonprofit, selling over 6 million books and building a media empire. We talk about the challenges of running a mission-driven business, creative fundraising models, and why teaching economic principles to kids is more important than ever. Whether you're curious about publishing, nonprofits, or scaling a big idea, this episode is packed with actionable insights.
Questions this Episode Answers:
- How did Connor scale the Tuttle Twins from an idea into a $15M nonprofit?
- What makes Tuttle Twins a unique business within the nonprofit model?
- How can entrepreneurs create a mission-driven business and still be profitable?
- Why is teaching kids about economics and entrepreneurship so impactful?
- What are the challenges and advantages of running a nonprofit media enterprise?
Enjoy the conversation!
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This week we covered:
00:00 Highlights_The Rise of Tuttle Twins
03:02 Navigating Nonprofit and For-Profit Dynamics
05:54 The Mission-Driven Approach
08:46 The Impact of COVID-19 on Sales
12:09 Realizing the Power of Media
15:00 Overcoming Supply Chain Challenges
17:48 Entrepreneurial Journey and Lessons Learned
24:20 The Struggles of Early Entrepreneurship
25:49 Transitioning to Nonprofit Work
28:11 Financial Growth and Challenges
30:04 Revenue Streams and Business Models
32:56 The Nonprofit vs. For-Profit Mindset
35:51 Creating Wealth in Nonprofits
39:41 The Future of Libertas Network
