156 - AI SERIES: 7 - She Shut Down a $1M Biz—Then Built an AI Brain to Replace It, with Abbi Perets Artwork

Nikonomics - The Economics of Small Business

Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.

Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.

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Nikonomics - The Economics of Small Business

156 - AI SERIES: 7 - She Shut Down a $1M Biz—Then Built an AI Brain to Replace It, with Abbi Perets

April 22, 2025 • Nikolas Hulewsky • Season 1 • Episode 156

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Abbi Perets (https://x.com/abbiperets in this insightful episode. We dive into Abbi's fascinating journey from the early days of freelance writing before Google, navigating the tech boom in Silicon Valley, and her experiences with the evolution of content.

We also explore her current perspective on how AI is reshaping the writing landscape and how she leverages tools like Claude in her daily work helping experts uncover their hidden value. Hear her practical tips and unique insights on building a successful writing career and adapting to technological changes.

Questions This Episode Answers:
How did you figure out how to get paid as a freelance writer in the late 90s?
What seemingly simple business practice significantly set you apart in the freelance world?
How did you decide what to write about when you were first starting your freelance career?
What was your initial reaction to AI being seen as a replacement for writers?
How do you set up project instructions in Claude to make it a valuable assistant?
Enjoy the conversation!

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This week we covered:

00:00 Introduction and Background

00:53 Freelance Writing Journey