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Nikonomics - The Economics of Small Business
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.
Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.
Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.
Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
164 - Building Beehiiv into a $300 Million Dollar Business with Tyler Denk
🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨
Join me, Nik (https://x.com/CoFoundersNik), as I interview Tyler Denk (https://x.com/denk_tweets, the co-founder and CEO of the booming newsletter platform Beehiiv.
We dive into his incredible journey from Morning Brew to building Beehiiv, which now processes billions of newsletter impressions and pays millions to creators. We explore how Beehiiv helps individuals and businesses with audience building, monetization through ads and paid subscriptions, and the surprising dynamics of running a business where your users make almost as much as you do!
Learn about the evolution of newsletter monetization, the power of owning your audience, and Tyler's unique perspective on leadership and growth while staying deeply involved in the product. We also touch on the decision to raise venture capital and his thoughts on future opportunities in the content space.
Questions This Episode Answers:
How much is Beehive currently paying out to creators per month?
What are the typical margins for a SaaS and ads business like Beehive?
How did the advertising model for newsletters evolve?
How important is it for businesses to build their own email lists to mitigate platform risk?
How did Tyler and his co-founders decide to raise venture capital early on?
Enjoy the conversation!
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Love it or hate it, I'd love your feedback.
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This week we covered:
00:00 Building a Successful Platform
03:09 The Journey of Beehiiv
05:56 Revenue Streams and Business Model
08:51 The Evolution of Newsletter Monetization
12:01 Empowering Creators and Small Businesses
14:55 The Importance of Email Ownership
17:49 Nurturing Customer Relationships through Content
24:59 The Power of Consistency in Business Writing
28:13 The CEO's Role: Inspire, Retain, and Recruit
30:37 Balancing Doing and Delegating as a CEO
36:45 Navigating Growth and Venture Capital Decisions
46:49 Identifying Underserved Niches in the Newsletter Space
