180 - Can Laundromats Really Make You a Millionaire with Tyler Purcell Artwork

Nikonomics - The Economics of Small Business

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Nikonomics - The Economics of Small Business

180 - Can Laundromats Really Make You a Millionaire with Tyler Purcell

May 30, 2025 • Nikolas Hulewsky • Season 1 • Episode 180

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Tyler Purcell (https://x.com/TylerPurcell24). In this episode, I'm talking to Tyler who runs, what I think, is the quintessential small business: laundromats.

You've likely heard about this kind of sweaty business from people like Cody Sanchez, but Tyler gives us the inside scoop on why it's an essential service that's considered recession proof.

We dive into how his family got started in the laundry business, how they scaled their operation to multiple locations, and why they chose to build new stores from scratch rather than buying existing ones. Tyler reveals the surprising profit margins possible in the industry and explains their strategy of targeting areas with old, run-down "zombie mats". We also cover the specific demographics they look for when scouting a new location and their unique approach to marketing.

Enjoy the conversation!

Questions This Episode Answers:
How profitable can laundromats really be?
Why do you look for areas with "zombie mats" when finding a location?
What demographics are key when choosing a site for a new laundromat?
What's the secret sauce for attracting customers with grand openings?
How much does it cost to get a new laundromat up and running?
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This week we covered:

02:28 Getting into the Laundromat Business

06:56 Choosing Locations and Metrics

11:56 Industry Profit Margins