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Nikonomics - The Economics of Small Business
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.
Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.
Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.
Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
196 - His Cold DMs Got Him GaryVee, Rick Ross & Larry King with Casey Adams
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Join me, Nik (https://x.com/CoFoundersNik), as I interview Casey Adams (https://x.com/CaseyAdams). This episode dives into Casey's incredible journey, starting his podcast at just 17 years old after a football injury led to an unexpected identity shift.
Discover how he transitioned from running a Facebook ad agency at 16 to becoming a serial entrepreneur, landing guests like Larry King and Rick Ross, and leveraging his show to raise $1.5 million for his company, MediaKits. We explore his unique strategies for cold outreach and securing high-profile guests, the power of founder-led content as a new form of SEO for businesses, and the vision behind his latest venture, Listener.com – an AI Listener Analytics platform set to revolutionize how podcasts measure their impact and value in a changing media landscape.
listener.com
Questions This Episode Answers:
How can an early life setback like a sports injury become a pivotal moment for an entrepreneurial journey?
What tactical approaches can you use for cold outreach to book high-profile guests or connect with influential people?
How can a podcast act as a "flywheel" for business growth, attracting investors and creating new opportunities?
Why is founder-led content becoming increasingly crucial for customer acquisition and brand differentiation in today's market?
How can new AI-powered analytics tools help podcasters and businesses truly understand and monetize their audience beyond simple download numbers?
Enjoy the conversation!
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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.
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This week we covered:
00:00 The Journey of a Young Podcaster
02:54 Overcoming Adversity and Finding Purpose
05:49 The Evolution of Podcasting and Networking
09:08 Building a Business from Passion
11:57 The Impact of Early Success
14:49 Lessons from Reaching Out to Influencers
18:06 The Role of Media in Modern Business
29:25 From Podcasting to Live Events
32:22 Building Relationships Through Events
35:15 The Art of Outreach and Connection
38:38 The Importance of Listening
40:06 Launching Listener.com
44:21 The Vision Behind Listener.com
50:56 The Future of Podcasting and Analytics
