202 - AI SERIES: 18 - Why Directories Are the New Gold Rush in Lead Generation with David Jaeger Artwork

Nikonomics - The Economics of Small Business

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Nikonomics - The Economics of Small Business

202 - AI SERIES: 18 - Why Directories Are the New Gold Rush in Lead Generation with David Jaeger

July 10, 2025 • Nikolas Hulewsky • Season 1 • Episode 202

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Join me, Nik (https://x.com/CoFoundersNik), as I interview David Yeager (https://x.com/ppcguru), an entrepreneur who dropped a bombshell on X: "directories have already killed lead gen agencies."

In this episode, David explains why he believes traditional agencies are a "rat race" being commoditized, especially with the rise of AI, while directories offer true brand ownership and massive revenue potential—like the $5 million+ driven by one of his own businesses!

We dive deep into his strategic playbook for leveraging directories, including how he uses AI to scrape data, understand customer pain points, and automate lead follow-up with his incredible 2x14 system via his GrowNow.app platform. He even gives us a sneak peek into his new ABA directory, AutismCareFinder.com, and his plan to use it to identify acquisition opportunities and clients.

Questions This Episode Answers:
How are directories "killing" lead gen agencies?
How can you monetize a directory for millions?
How does AI automate lead follow-up and nurture leads for 14 days?
How can you use a directory to generate client leads and acquisition opportunities?
How is AI being used to uncover customer pain points from reviews?

Enjoy the conversation!
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This week we covered:

00:00 The Rise of Directories Over Lead Gen Agencies

09:51 Understanding Directories and Agencies