206 - 87k MRR & 30% Net Margins? Her Doggy Daycares Print Cash with Shaina Denny Artwork

Nikonomics - The Economics of Small Business

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Nikonomics - The Economics of Small Business

206 - 87k MRR & 30% Net Margins? Her Doggy Daycares Print Cash with Shaina Denny

July 18, 2025 • Nikolas Hulewsky • Season 1 • Episode 206

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Shaina Denny (https://x.com/shainadenny), the CEO of Dogdrop. Shaina leads a fascinating venture-backed franchise that's completely revolutionizing the dog daycare industry with its tech-enabled approach.

We dive into how Dogdrop addresses a common pain point for pet parents by offering flexible, membership-based options, like paying in 30-minute increments, unlike traditional models. Shaina explains how their backend admin and management technology, including labor management software, is key to their consistent, scalable experience and improves unit economics.

Shaina also shares why a venture-backed company chose to embrace franchising, focusing on a "slow to go fast" approach by capping the number of units for franchisees and ensuring this is not a passive investment.

Enjoy the conversation!

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Questions This Episode Answers:
• How does Dogdrop differentiate its business model in the dog daycare market?
• What is Dogdrop's unique real estate strategy for franchise locations?
• How does Dogdrop's technology enhance operations and scalability?
• Why did a venture-backed company choose a franchising model for growth?
• What qualities does Dogdrop look for in a franchisee, and what is the expected involvement?

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This week we covered:

00:00 – The Business of Doggy Daycare

03:09 – Innovative Business Model & Tech Integration