207 - No Agencies Allowed: Creating Massive Home Service Growth without an Agency with Steve Hunsaker Artwork

Nikonomics - The Economics of Small Business

Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.

Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.

Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.

Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.

Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik

All Episodes

Nikonomics - The Economics of Small Business

207 - No Agencies Allowed: Creating Massive Home Service Growth without an Agency with Steve Hunsaker

July 21, 2025 • Nikolas Hulewsky • Season 1 • Episode 207

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), as I interview Steve Hunsaker (https://x.com/stevehunsaker1). In this episode, we dive into the "sexiest, unsexiest business": home services!

Steve, a veteran of three successful businesses including one that pulled in $800,000 in two months, challenges the norm. He argues why smaller home service companies should ditch pricey ad agencies and embrace DIY Meta Ads.

Learn his unique approach to marketing that prioritizes founder-led content, leverages powerful on-site organic strategies, and achieves remarkable ROAS. Get ready to transform your customer acquisition!

Questions This Episode Answers:
• Why should small home service businesses avoid ad agencies for marketing?
• How can home service businesses effectively run Meta Ads (Facebook/Instagram) themselves?
• What specific on-site strategies can generate organic leads and referrals?
• How does speed to lead impact customer acquisition costs in home services?
• If starting over, what blue collar trades offer the best opportunities today?
Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Spotify: https://tinyurl.com/5avyu98y

Apple: https://tinyurl.com/bdxbr284

YouTube: https://tinyurl.com/nikonomicsYT

__________________________

This week we covered:

00:00 – The Grim Reaper of Ad Agencies

02:47 – Unsexy Business: $4M in Home Services

06:00 – How to Sell $50K Without Sales Calls