Nearly 100 Years of Free Ice Water | Rick and Sarah of Wall Drug

Family Business Connection

Family Business Connection
Nearly 100 Years of Free Ice Water | Rick and Sarah of Wall Drug
Jan 15, 2025 Season 1 Episode 10
Prairie Family Business Association

In this episode, we’re joined by both Rick and Sarah Hustead of Wall Drug, a family-owned and operated family business headquartered in Wall, South Dakota. Famous for their free ice water billboards around the world, Rick and Sarah describe how the family expanded the drug store into a landmark roadside attraction through Rick’s grandmother’s advertising suggestion during the Great Depression. 

They also discuss how they’ve managed the business for nearly 100 years across four generations, the importance of asking the next generation to be a part of the family business, and what being “the steward” of Wall Drug looks like for the future. 

Family Business Checkup - Want to learn what key areas your family business should focus on next? Take the Family Business Checkup! After answering several prompts, the Family Business Checkup will give you scores on the key indicators of family business success and point you in the right direction for what you should focus on next. The Checkup is free and available here: www.fambus.org/resources 

2025 Conference - Join PFBA for an action-packed two-days full of family business inspiration and motivation that’ll transform your thinking around communication, succession, relationships, and the future of your family business at the 2025 Annual Family Business Conference, including the Taste of Family Business event Tim mentions in this episode. Now at the Steel District – Canopy by Hilton in Sioux Falls, South Dakota, you’ll want to register for your tickets at the lowest price of the year. Learn more and register: www.fambus.org/2025conference  

Season One of the Family Business Connection features stories from all kinds of family business leaders that guide family businesses to thrive for generations. 

Thank you to this episode’s sponsor, Pro Resources!  

Episode Artwork Nearly 100 Years of Free Ice Water | Rick and Sarah of Wall Drug 37:00 Episode Artwork Water Tanks, Employment Policies & Innovation | Parker Jones of Maguire 27:12 Episode Artwork Leading from the Right Lane | T.J. Russell of Cloverdale Foods 46:21 Episode Artwork A New Strategy for Fresh, Sustainable Food | Tim Meagher of Vanguard Hospitality 42:27 Episode Artwork Family Councils & Married-Ins | Brittney Ray of E. Ritter & Company 41:54 Episode Artwork Innovation as the Driving Force | Paul Steffes of Steffes 34:24 Episode Artwork Leading as the Matriarch | Mary Jo Minor of Mills Property Management 31:59 Episode Artwork Championing Culture | Lorie Pope of Nexus Innovations 39:27 Episode Artwork How Key Non-Family Leaders Impact Succession | Jake Quasney & Becky Word of Lloyd Companies 32:00 Episode Artwork Growing Into Leadership | Jenn Barlund & Kyle Bender of Falcon Plastics 59:02