Women's Motorsports Network Podcast
Women's Motorsports Network Podcast shares the stories of women involved in motorsports from around the world. My first episode was in 2018 and I continue to add new episodes each week. Feel free to suggest potential guests to me at iwmanation@gmail.com
Melinda Russell
Women's Motorsports Network Podcast
Julie Giese on Shifting Gears and Making History with the Chicago Street Race
How NASCAR's First-Ever Street Race Transformed a City and Reimagined Fan Engagement
In this inspiring episode, Melinda Russell welcomes NASCAR executive Julie Giese to share her remarkable journey in motorsports and her role in leading the groundbreaking Chicago Street Race. Julie reflects on her 25-year NASCAR career, which started on a Wisconsin dairy farm and led her to leadership roles at iconic tracks like Watkins Glen, Daytona, and Phoenix Raceway.
Julie dives deep into the challenges and triumphs of bringing a street race to downtown Chicago—a first in NASCAR history. She recounts the massive logistical effort, collaboration with city officials, and her commitment to engaging local communities through over 150 meetings in the inaugural year alone. Despite a torrential nine-inch rainstorm during the 2023 race weekend, the event became one of NASCAR’s most-watched races in years, showcasing both the resilience of her team and the beauty of Chicago.
Listeners get a sneak peek at exciting upgrades for 2025, including expanded viewing areas, single-day tickets, kids under 12 admitted free both days, and a Zac Brown Band concert set right on the start/finish line. Julie emphasizes the importance of making the event accessible, fan-friendly, and deeply connected to Chicago’s culture, food, and people.
Throughout the conversation, her love for racing, commitment to diversity, and desire to create unforgettable experiences for fans shine through—reminding us that racing is more than a sport; it’s a community.