Dell Hamilton – Building Business, Faith, and Opportunity Through NASCAR

In this heartfelt and revealing episode, Melinda Russell sits down with Dell Hamilton, a serial entrepreneur, former NASCAR team owner, and longtime supporter of women in racing. Dell shares how he used NASCAR not just for the thrill of the sport, but as a powerful tool to build lasting business relationships, honor the military, and support ethical and talented female drivers.

From humble beginnings watching race traffic from his church parking lot in Charlotte, NC, Dell walks us through his journey into NASCAR—from a curious pit pass guest to sponsoring cars and eventually co-owning teams. With honesty and humor, Dell reflects on working with drivers like Blake Koch, Michael McDowell, and Jennifer Jo Cobb, and the hard realities many racers face when trying to climb the NASCAR ladder without deep pockets or big-name backing.

He talks candidly about the importance of integrity, personality, and relationship-building in motorsports and explains how young women, if given a real chance, can generate massive sponsor value. His passion for mentorship, military outreach, and storytelling shines through as he encourages business owners to take a leap of faith and support emerging female talent in the sport.

Dell also shares lessons learned from years of navigating NASCAR’s business model, the media challenges surrounding branding and video rights, and his latest venture—Cruising Still the One, a YouTube boating channel blending fun, education, and adventure.

This episode is a must-listen for anyone passionate about the business side of racing, female representation in motorsports, and how one man used racing not just to win, but to inspire and connect.