The REAL Difference Between Nike And Adidas In India

We dive deep into the secrets of building a ₹300 crore brand with one of the brightest minds in the business world. We cover everything from turning a ₹10K investment into a massive empire to navigating cultural challenges and competition! Learn about the nuances of India's growing market and why manufacturing locally can be a game-changer for businesses.

0:00 - Trailer  
0:57 - Introductions  
0:59 - How to build a ₹300 Cr brand  
2:06 - What is the PLI scheme?  
5:29 - Turning ₹10,000 into ₹300CR  
8:43 - First trade experience  
23:33 - Facing cultural misunderstandings?  
26:28 - Why manufacture in India?  
31:15 - China’s tech in your product? Reebok & Adidas too?  
36:54 - Why founders still struggle with products  
43:56 - Best-selling product on your website?  
45:39 - Competing with celeb-backed brands  
47:51 - Business economics breakdown  
52:55 - Online vs. offline market in tech  
56:22 - What is the China+ strategy?  
1:02:17 - Step-by-step brand-building process  
1:05:32 - Funniest customer feedback ever  
1:07:52 - Why you need a strong team to scale  
1:11:11 - Rapid fire round!  
1:12:30 - Technosport’s vision for 3-5 years  
1:14:31 - Final thoughts  

Discover the step-by-step process of brand-building, valuable insights into the China+ strategy, and how to thrive in both online and offline markets. We also explore the economics of business and discuss how founders can avoid common pitfalls and scale successfully.

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