The BIGGEST Mistake Food Startups Make When Looking for Funding

In today’s episode, the founder of House of Biryani (HOB) shares the incredible journey behind building one of India’s most loved cloud kitchen brands. 

0:00 - Trailer  
1:14 - Introductions  
1:20 - What is HOB?  
2:52 - Life before HOB  
6:29 - Starting the HOB journey  
10:56 - Why kids love Biryani  
12:18 - Did SRK inspire your style?  
16:01 - Lessons from your grandfather  
17:09 - Why is 'I' missing in House of Biryani?  
23:10 - How do you retain customers?  
26:34 - Standing out from competitors  
28:19 - Challenges while building HOB  
30:55 - Why cloud kitchens struggle in India  
40:10 - Key investments for new stores  
42:08 - Steps to start a cloud kitchen  
45:05 - Automation in cloud kitchens explained  
46:02 - How HOB convinced investors for funding  
51:42 - Investor journey and value they bring  
55:26 - Funniest customer stories  
56:55 - Rapid-fire questions  
58:04 - HOB’s 3-5 year vision  
58:42 - Closing thought  

We dive into how HOB started, the inspiration behind its unique style, and the challenges faced while scaling in India’s competitive food industry.

We also explore why kids love biryani, how HOB retains customers, and the secrets behind standing out from competitors. Plus, we discuss cloud kitchens' real struggles in India, key investments for new stores, and how automation is transforming food businesses.

Towards the end, we dive into HOB’s funding journey, how they attracted investors, and what the future looks like for the brand over the next 3-5 years. You won’t want to miss this insightful episode on building a successful food business in India!

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Regards,
Devansh Lakhani 
LFS

consult@lakhanifinancialservices.com
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