Why Most Second-Generation Entrepreneurs Fail (And How to Succeed)

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In this episode of the Indian Business Podcast, we sit down with Aditya Joshi, the visionary Founder and MD of Jagrut Retreats, a growing chain of wellness resorts designed to bring holistic living to both rural and urban India.

From decoding hiring strategies to scaling with quality, Aditya shares the first thing he'd change in business, his approach to expansion, and how customer feedback can unlock explosive sales growth. He breaks down urban vs. rural marketing, how to pick locations, and his underrated marketing hacks you can implement today.

You’ll also learn:
How to maintain quality across multiple outlets
The playbook to win and retain loyal customers
How to turn complaints into loyalty
Red flags to watch for in business partnerships
Lessons from running multiple ventures in hospitality


0:00 - Trailer
1:21 - Introduction
1:33 - First thing you change in business
6:12 - How to decide what stays
8:56 - Why hiring is everything
10:28 - Rural vs urban mindset
12:26 - Most surprising business lesson
14:40 - How to pick new locations
17:38 - Quality control across outlets
20:38 - Winning customer loyalty playbook
22:54 - Using feedback to grow sales
24:57 - Upselling tips that work
28:25 - Turn complaints into loyalty
30:33 - Rural vs urban marketing
35:10 - Most underrated marketing channel
37:15 - Managing time across ventures
38:19 - Lessons from the hospitality business
41:04 - Mistakes to avoid early on
44:51 - Red flags in partnerships
53:48 - Closing Thoughts

[INFORMATION]

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