The Future of Indian Smiles: Oral Care Innovation Uncovered | Nikunj X Devansh | Business Podcast

0:00 - Trailer
0:59 - Kickoff & Quick Intro
1:43 - Why Reinvent Oral Care?
2:58 - Entering Mass Brush Market
6:29 - Blending Tech + Design at Tusk
11:15 - Scaling Without Losing Simplicity
12:32 - Big Opportunities in Oral Care
14:21 - India vs US Preferences
18:40 - Tusk’s Global Expansion Plans
21:06 - Top Consumer Startup Picks
25:26 - Tech Bridging Oral Care Gaps
28:27 - Premium Yet Affordable Strategy
31:28 - Future of Oral Care India
32:53 - Startup Hurdles in India
34:56 - Competing With Funded Giants
37:46 - Rapid Fire Fun Round
40:26 - Final Takeaways & Wrap Up

In today’s episode of Levelup with Devansh, we have Nikunj Choudhari in conversation with Devansh Lakhani, the founder of Levelup. Nikunj is building Tusk, a fast-growing oral care startup that is reinventing toothbrushes for the mass market by blending technology, design, and affordability.

In this episode, we discussed why oral care in India needs reinvention and how Nikunj is making premium products accessible without losing simplicity. He shared how Tusk is competing with funded giants, the unique differences between Indian and US consumer preferences, and how tech is bridging oral care gaps.

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