Building India’s Fastest-Growing Insurance Startup | Anuj x Devansh | Business Podcast

Join us for an enlightening conversation with Anuj Parekh, co-founder of BharatSure, a pioneering ₹100 crore insuretech startup transforming India’s insurance landscape.

Anuj shares his unconventional journey from Chartered Accountant to entrepreneur, the lessons he’s learned scaling in a “boring” but billion-dollar industry, and how Bharat Shaw leverages tech, trust, and deep partnerships to deliver insurance products for underserved segments—students, gig workers, and beyond.


0:00 – Podcast Trailer
1:00 – Welcome & Introductions
2:00 – Why insurance? Your story
5:18 – Is a tech background necessary?
7:08 – Entrepreneur you truly admire
10:10 – If not this, then what?
12:37 – 90Cr Indians uninsured? Why?
16:48 – Shocking insurance fraud story
19:50 – What full-stack really means
25:32 – Embedded insurance explained simply
32:49 – Total insurance products offered
33:00 – BharatSure’s B2B growth strategy
37:48 – Worst idea ever pitched
40:42 – Useless metrics boards chase
41:50 – Why startups fail at wealth
44:37 – Advice for young founders
46:44 – Fun rapid-fire questions
51:00 – Final takeaways & wrap-up

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