Budget Your Business

Creating a Biz Dev Process for Professional Services and Using it to Predict Revenue

Scott Geller Season 1 Episode 16

E#16: John Atkinson with Growth Logik discusses “Creating a Biz Dev Process for Professional Services and Using it to Predict Revenue.”
Join me, host Scott Geller, on the Budget Your Business podcast to listen. 

John Atkinson dives into business development strategies with a focus on building a formal business development program. Learn how a structured plan can eliminate guesswork, help teams align with growth goals, and forecast revenue more accurately. We discuss key elements like client targeting, CRM tools, and how to move beyond just relying on sales reps. Learn the value of the Why, Who, and How for your business development. Tune in to discover how a solid biz dev framework can transform your business growth strategy and set your revenue plan.

Book Recommendation: Give to Grow by Mo Bunnell
Find out more about John Atkinson: www.growthlogik.com and https://www.linkedin.com/in/johnlatkinson/ 





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