The Manufacturer’s Mindset Podcast by Ballantine Digital
The Manufacturer’s Mindset Podcast features casual conversations with manufacturing and industrial professionals about their journeys, lessons learned, and more. Your host is Ryan Cote, Managing Partner at Ballantine Digital.
The Manufacturer’s Mindset Podcast by Ballantine Digital
Paul Kiesche: Build a Manufacturer Brand That Boosts Sales and Hiring
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Ryan Cote
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Episode 30
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In this episode, we speak with Paul Kiesche from Aviate Creative about real world lessons on branding, AI, and resilience. Specifically, how a focused manufacturer brand boosts sales and hiring, how to show up in Google and ChatGPT, and why AI is a tool not a replacement. He also covers losing six clients in two days, the power of niching, and simple brand upgrades.
