Eva Cremers on Finding Your Own Way

This week, I’m sharing my conversation with Eva Cremers. Eva might be a new name for our DesignThinkers audience! She’s a 3-D artist and animation director from The Netherlands. Eva blends her playful, graphic CGI style with her own graphic design sensibility to create charming, joyful worlds for a growing list of global clients including H&M, Meta, Amazon Music, Apple and Samsung. In this episode, Eva tells me how she sort of fell into 3-D animation as she familiarized herself with Cinema 4D in preparation for her first internship. She shares the ways her developing skill set actually gave her constraints for developing her signature style and how she still feels a sense of overwhelming joy when a cool, new project request lands in her inbox. We spend some time talking about Generative AI too. As an experiment, Eva trained a model on her own work. The results were hilariously mixed. Eva and I spent a bit of time catching up before we hit record, so we’re diving right into this conversation without any of the usual greetings.

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