DesignThinkers Podcast
From the Association of Registered Graphic Designers, this is the DesignThinkers podcast.
DesignThinkers is Canada's largest graphic design conference. Since the year 2000, the Association of Registered Graphic Designers has been bringing together visionaries from a range of disciplines to explore creativity and the design process live and on-stage.
This podcast is an extension of that mission. We’re here to talk about process, creativity and the business of design with past and present DesignThinkers speakers. Join our host, Nicola Hamilton, for candid conversation with creative legends such as Erin Sarofsky, Michael Beirut, Paul Scher, Gail Anderson, Meg Lewis, Christopher Doyle, and so many more.
Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.
DesignThinkers Podcast
Peter Smart on Why Your Design Skills Still Matter in the Age of AI
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This week on the DesignThinkers podcast, I’m joined by Peter Smart. Chief Experience Officer and Managing Partner at Fantasy. Based in the Bay Area, Fantasy is a creative partner behind some of the world’s most widely used digital products. Working with companies like Disney, Nike, Spotify, Netflix, Meta, and Google.
In this conversation, Peter shares how he’s thinking about the next shift in digital product design. One where fixed interfaces and screen based experiences may no longer be the default. We talk about what happens when products become more dynamic and more personalized. How AI is reshaping the relationships between brands and users, and why designers may need to redefine their own value.
We also get into some of the trends Peter is seeing and why he thinks the most important thing designers can do right now is zoom out. To look beyond the tools, understand where value is shifting, and rethink what they’re really designing.
This episode is for anyone trying to make sense of where design is heading. Maybe you’re early in your career or leading a team or simply wondering how to stay relevant in a moment that seems to be changing every single day.
Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.