Camila Markson / Millionaire Nanny. From 0 to Millions with Digital Products

She arrived in America with less than $1,000 and worked as a nanny.

A bank recruiter once told her she should try working at a department store before trying a bank.

Instead of accepting that ceiling, she turned to the internet.

Five months later, she made her first six figures online.

Twenty months later, she crossed seven figures.

In this episode, Camilla Markson shares how social media, affiliate marketing, and simple digital offers transformed her life—and how women everywhere can build income online without complicated tech or expensive programs.

Links:

• Millionaire Woman Academy
• Insta Profit System
• Millionaire Woman Academy

Paul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.

Headsmack Website

Voppa Creative Website

Transcript

Paul Povolni (04:38.392)
Hey, welcome to the Head Smack podcast. name is Paul Pavolny and I am excited to have another misfit with me. have Mila Markson with me. She went from an immigrant nanny to a million dollar digital entrepreneur teaching women how to monetize social media with low ticket offers and automation. Mila, how you doing?

Mila Markson (04:59.747)
Hey, Paula. I'm doing good. Thank you for having me. So excited and honored to be here.

Paul Povolni (05:05.346)
Well, thank you for coming on. I'm excited to talk to you. Proud of what you're doing. I've seen some of your social content. I've read your story and I'm excited to learn a little bit more about you, a little bit about your history, about how you got to where you're at and some of the things that you're doing to help women with building a business online. So tell me a little bit about your backstory. Tell me a little bit about Mila Markson.

Mila Markson (05:26.831)
Yeah, I'm Brazilian. came to USA. I'm in USA now and I came here in 2016. I came with less than a thousand dollars in my pocket and I used to work as a nanny for many years. Never wanted to be a nanny for the rest of my life.

Being an immigrant, not having a great experience, like much experience and a perfect English, it was struggling for me to find something else, right? And that's the online space completely changed my life. And that's why I'm so passionate and so proud.

so happy to share everything that I know and help others because I know the power that the internet has to change anyone that's willing to put in the work.

Paul Povolni (06:23.863)
Yeah, yeah.

Paul Povolni (06:28.152)
Yeah. So tell me with your story. you came, you came as a nanny and how did that transition happen from being a nanny to being an online entrepreneur? cause that's quite a radical thing. So what, what was that transition like? What prompted that to happen?

Mila Markson (06:32.141)
Hmm.

Mila Markson (06:44.865)
Yeah, so to be honest, I was like, I was the, I came from a family, two sisters, so I am the middle child. And I was the child that was always lost professionally. I never knew what I wanted to be in my life. My sisters was always the overachievers. My older sister, she's an architect.

And then my younger sister went to law school and I was just like the lost one. I never knew what I wanted to be. so I came to USA, didn't have any experience or anything like that. the job that I could find was nanny, right? Like nanny, I cleaned house, all this stuff. And I never, I love kids. I always like love kids, but...

Paul Povolni (07:14.903)
Yeah, yeah.

Mila Markson (07:37.323)
Being an Annie was never like the thing, something that I wanted to do for the rest of my life. So there was a transition, a time where I started looking for other opportunities, right? Like anything that I could do besides being an Annie. And I applied for many places, many companies, many jobs, entry level jobs.

Paul Povolni (07:42.872)
Right, right.

Mila Markson (08:04.083)
not having experience, not having perfect English, I couldn't find anything. I couldn't find not even entry-level jobs. So that's when I started looking for ways to make money online or how to make money online. Google search, how to make money online.

Paul Povolni (08:24.834)
Yeah. Now you also got some pretty negative feedback from when you were looking for jobs, right? You got some people telling you some, some things. What was that like?

Mila Markson (08:34.667)
Yeah, so it was one experience that actually was what makes me, okay, like wake up and find other ways. One of the jobs that I applied for was entry level for Chase Bank. And I applied, if I'm not wrong, this is like seven years ago, if I'm not wrong, I did the, I went to an interview or something. But one day I,

One day I was in our apartment and I got a call from Chase Bank and during our conversation, the recruiter was kind of mean and rude with me and told me to like go apply to Macy's before like apply to Chase, you know, and told me to come back in one year after like having some experience like.

work to me and he was like the way he did was so rude and I remember being so upset about my husband got like upset and wrote him an email that's not how you treat people whatever but that it was a wake-up call for me that maybe the like the normal the regular route wouldn't be for me right and that's what forced me to to go to

Paul Povolni (09:36.312)
Yeah

Yeah.

Paul Povolni (09:48.835)
Yeah.

Mila Markson (09:52.569)
for all the other options, other ways. And thank God for that experience that, you know, that made me, lead me to look for all the options and go to the internet.

Paul Povolni (09:58.412)
Yeah.

Paul Povolni (10:04.62)
Yeah. Well, it was such a, such a, slap in the face, such a radical thing for them to, to say to you. And it really affected you. And it was really the catalyst that drove you to what you're doing now. And so, you know, it's sometimes it's those, those things that aren't pleasant at the time that actually end up being the very thing that we needed to push us into a new place, into a new direction. And so you started, you said you started searching online, started Googling things. How did that go?

Mila Markson (10:18.019)
Yeah.

Mila Markson (10:32.686)
yeah uh so i i i've been searching looking for these like since 2017 like and i would watch youtube and stuff like that i had no idea about anything i just like okay this is interesting like you can make money from home like you can make money for the internet and you see so many possibilities i just love watching uh and i i've tried many

options like drop shipping, amazon, fba, virtual assistant and all this like online business right but it was in 2021 that when i when i found out about affiliate marketing that uh that the things start to change for me and uh that's how like my life starts shifting like changing

Paul Povolni (11:09.366)
Right, right.

Paul Povolni (11:27.478)
Yeah. Yeah. Yeah.

Mila Markson (11:28.577)
It was when I found about affiliate marketing.

Paul Povolni (11:31.67)
And so you just found that from just watching video after video after opportunity after opportunity is that where that came from? Or was it a particular person that got your attention?

Mila Markson (11:40.943)
I found on social media, especially on TikTok, by that time TikTok was very popular, was still in the pandemic, COVID and stuff like that, so there a lot of people scrolling. And I have few people that I still follow to this day that I'm looking up for.

And, but it was one specific girl. her name is Sarah. She was the one like that caught my eyes and I started, I was okay. Like I'm listening, let's do it. Like I'm going to try and, yeah. And it's funny because by that time when I started looking for like affiliated digital marketing, I found out about that.

My husband was super skeptical, like everybody, right? Like we are trained, we were trained that the only way for you to succeed is like climbing the corporate ladder, right? So you, now all of a sudden, like there is a possibility and if you make like money on internet from home using your phone or whatever, everybody gets skeptical and it's natural. So my husband, he was super skeptical.

Paul Povolni (12:37.644)
Yeah, yeah.

Paul Povolni (12:47.606)
Right, right.

Paul Povolni (13:00.043)
Right, right.

Mila Markson (13:04.239)
But I didn't know anything, right? Like I didn't know anything, any skills. Like I had no idea, no experience. So I knew that I need to invest to learn these skills, right? So by that time I wanted to purchase to invest in a course that was like 1,500. And I mentioned to my husband, like, listen, I think this is a good opportunity. Like I think this is it.

Paul Povolni (13:15.916)
Yeah. Yeah.

Paul Povolni (13:29.602)
Yeah, yeah.

Mila Markson (13:29.903)
Let's invest in this. I need to learn the skills and stuff. he immediately said no. No, this is too good to be true. It's not the time, whatever. He didn't want me to invest. But deep inside my heart, I knew that I need to learn. I needed the skills. So I bought without telling him.

Paul Povolni (13:37.308)
well.

Paul Povolni (13:52.887)
Yeah, yeah.

Paul Povolni (13:58.362)
no.

Mila Markson (13:59.503)
I lied to him and that's like something that I put on my content all the time because it is really happened and I lied to him I invest in the course and I started learning and I became obsessed with online marketing like obsessed and I just told him after like we made like our six figures that's when I told him for the first time like hey you remember that course

Paul Povolni (14:26.446)
Yeah, after he saw the fruit of it, Yeah.

Mila Markson (14:29.231)
Yeah. Yeah. So after that, 20 months later, he retired from, he quit his job, his 9 to 5 to help me on the business. yeah, and I'm just forever grateful how much our life changed and never in my life, like, imagined that it would be possible, you know.

Paul Povolni (14:52.567)
Yeah, yeah.

Well, for most people, know what affiliate marketing, but for those people that don't know what affiliate marketing is, do want to give kind of a brief explanation of what that is?

Mila Markson (15:04.567)
Yeah, so affiliate marketing is basically you promoting products for other companies in exchange for commission. Every time that you promote and someone purchased through your link, you get a commission. It's another way to promote products and for the companies to scale the business, why just pay the customers to refer a business to them.

Paul Povolni (15:32.834)
Yeah, that's good. So what were some of the first things that you started doing? You said, how long did it take you to get to six figures after you started?

Mila Markson (15:41.379)
So after I got in the program, like learning and applying, I think it was like five months, I hit my first six figures, yeah. And then my first seven figures I hit with 20 months.

Paul Povolni (15:54.796)
Wow. Wow.

Paul Povolni (16:02.082)
Wow, well done, well done. So for somebody, you you mentioned that you help other women do the same kind of thing. So what were some of the first things that you started doing as somebody that went from being a nanny to being rejected by, you know, for corporatey type jobs? was some of the first things somebody like you at that point started doing that started working?

Mila Markson (16:24.141)
think one, focus on learning the skills, right? I think it's so important because when you have the skills, you become unstoppable. You can start over and over again because you learned, you have the skills. Two, I started leveraging social media, right? Creating content. So...

I started creating content using TikTok, using Instagram. When I... It's another story, it's funny. The first... I started with TikTok, creating videos on TikTok. The first TikTok that I went to recorded, my husband, I was in the kitchen and my husband was watching TV and he saw me and he left when I was like...

Paul Povolni (17:18.828)
You

Mila Markson (17:19.969)
creating creating making the videos and I was I told him like I know like it's crazy but I'm gonna make money with this and then like you know the the story but we have to start some way right so like I started on TikTok leveraging content creating content and I think one thing one thing

Paul Povolni (17:23.363)
Yeah.

Paul Povolni (17:30.477)
Yeah.

Paul Povolni (17:37.409)
Right, right.

Mila Markson (17:48.879)
that it's like it starts working. like one having only one product, like only one offer, but not having like many choice. And knowing who you're talking to, right? knowing who, what is your message? Like having clarity on your message. What are you, who are you talking to? Not trying to talk with everyone, but start like one person. Yeah, that's what I would say.

Paul Povolni (17:56.087)
Okay.

Paul Povolni (18:14.351)
Now, did you have a few products that you tried or for a few affiliate programs that you tried and then finally found the one that worked or was it the very first one that you tried that actually ended up working?

Mila Markson (18:24.759)
No, I tried, tried, in the beginning I was trying a lot of things, but it was one product that it started working, then I focused only on that product first, and that's how I became successful in this, like having laser focus in just one...

in one offer and I think that's also a lot of people who especially who's just starting they they're trying to do a lot of things at once right like they everyone is on tiktok let me try tiktok let me try instagram post on instagram and post on facebook and like this offer and they keep changing in stuff and like they never give enough time to like some to learn what's working and what's not working and like things to perform

Paul Povolni (19:15.33)
Yeah, yeah.

Mila Markson (19:17.443)
You know, and that's what I tell my students, like have laser focus. Laser focus is better for you to like do your, give you a hundred percent in one platform than being in all the platforms. And it's something like looking back at something that I did, like I started on TikTok and I master the content on TikTok first and then like start things, things start working that then I went to Instagram as well and like.

Paul Povolni (19:29.677)
Yeah.

Mila Markson (19:46.059)
start working on instagram and posting content and figuring out the platform then I went to facebook so

Paul Povolni (19:53.624)
Yeah.

Mila Markson (19:56.353)
laser focus I think is important.

Paul Povolni (19:58.381)
Yeah. Good. So what was the first product that ended up catching after you said you tried multiple products? What was the first product that actually started working for you?

Mila Markson (20:07.681)
Yeah, that product doesn't exist. It was a program. It was a program to learn like info product, like to learn the full top online business. And the program, it's already closed. And yeah, lot of things like, unfortunately happened. And yeah.

Paul Povolni (20:26.798)
Yeah.

Paul Povolni (20:31.425)
Yeah. So, so for somebody that might be starting now, do you have a recommendation for a type of product that works well, that you've seen your students, that you've seen those that you've helped along the way that is a product that it seems to be working right now?

Mila Markson (20:47.215)
So I, because you can become an affiliate for any company, right? Like Amazon or physical products and stuff like that. So I always recommend digital products, like info products, because you can scale to the moon, like there's no limit, right? Like you don't need to produce any things again. But.

Paul Povolni (21:11.705)
Yeah.

Mila Markson (21:16.015)
not necessarily like which program like is is working right now. I would say to choose a niche that is that people are making money, right? So like there's three niches that is always profitable on the social media. It's like wealth, health and relationship. Everybody wants to be to make more money. Everybody wants to be healthy and everybody wants to be loved.

So there is always money to be made on this niche. So I would say bigger niche that you know it's profitable. And yeah.

Paul Povolni (21:54.947)
Would it also be find a product that aligns with who you are and what you're about that kind of doesn't feel like a disconnect? Is that something that you found or it doesn't matter?

Mila Markson (22:09.121)
No, I think I think definitely find something that connects and aligns with you because it's way easier for you to sell something that you aligned with and you understand and you know You know, it feels natural Than like just something that it doesn't align with you. So yeah, so I I definitely think this is a huge thing and a lot of people like

Paul Povolni (22:27.747)
Yeah.

Mila Markson (22:35.383)
And that's why I transitioned from affiliate to like having my own offers, right? Because like it aligns more with me. it's my effort, like my knowledge and I don't know, it aligns with me more. yeah, definitely. Selling or promoting becomes natural when you know what you're talking about, when it's something that aligns with you.

Paul Povolni (23:04.665)
So when it comes to creating content, whether it's on TikTok, on Instagram or Facebook, and you're doing affiliates, you're selling somebody else's products, what kind of content are you creating? Like it can't all be advertising, right? You're not always just advertising the product. What kind of content were you creating that started getting you attention and started helping you with sales?

Mila Markson (23:27.343)
Two things, one documenting your journey, Like sharing your journey, the good, the bad, like what you're learning, like share, document your journey. I think like one people love to see to follow this. So since the beginning, I've been sharing my journey. Then educational, right?

Paul Povolni (23:45.262)
Yeah.

Mila Markson (23:53.409)
everything that I was learning and what I was testing and things like that, I was always sharing with people because one, you create, you build these trust factor with your audience and like, okay, and you position yourself as authority because you know what you're talking about. like educational content. And I feel like also like kind of like inspirational motivation. So always like

sharing where I was, where I am right now and where I'm going to and things like that.

Paul Povolni (24:30.265)
So it's not always just talking about the product, right? It's not always saying, hey, here's a product, here's a product, here's a product. Cause that I think people would probably turn off to that, right?

Mila Markson (24:38.903)
yeah i feel like it's more and maybe it's it's something like is looking back it's a strategy right like not just talking about the product but rather like doing the brand around yourself and that's what i did like sharing my life sharing my my journey what i'm doing and things like that because when you branding yourself and you just like documenting your journey as a whole not labeling yourself as one product

allows you like, okay, you can promote and you can sell anything because like you are the brand, you are the product, right? And it's something that I have done since the beginning, branding myself, like I am the brand, not the product.

Paul Povolni (25:15.414)
Right, right.

Paul Povolni (25:27.361)
Yeah. Yeah. So at what point in your journey, after you started this, said within five months, you hit six figures and within 20 months, you hit seven figures. So at what point did you feel that this really had potential? Cause I'm sure that it was pretty tough at the start, you know, you didn't know what you were doing. You're kind of figuring it out. You were taking the course as well as probably creating stuff at the same time. At what point did you realize that this actually had potential?

Mila Markson (25:44.803)
Yeah.

Mila Markson (25:54.575)
When I started, when our monthly, like what I would make in a month would make like way more for my husband that was on his nine to five. And yeah, I think that was when, my God, this is it. Like this, you know, we can make this actually keep working. And yeah, I think that.

Paul Povolni (26:21.561)
Yeah.

Was that the point that your husband also said, maybe this works is when your income was more than his?

Mila Markson (26:31.151)
Yeah, the first time that I hit my first $1,000 he was like, oh my god, like, okay. Then I think, yeah, when we hit like our first $100,000, that was like a big milestone for us that he was like, okay, yeah.

Paul Povolni (26:33.049)
You

Paul Povolni (26:55.855)
This is for real. Wow. Right. Right. Right. There's something special about this. So with the content that you've been creating on social media, was there a particular piece of content that you feel was your most successful or maybe it was viral or something like that? And what was it?

Mila Markson (27:03.682)
Yes.

Mila Markson (27:16.719)
The type of the type of content or a content specific?

Paul Povolni (27:22.253)
Yeah, the type of content and even if there was a specific instance that something went viral or something did really well, what was it? But also the type of content that you're feeling right now is doing really well for posting.

Mila Markson (27:30.359)
Yeah.

Mila Markson (27:36.397)
Yeah, so what I always performed well for my audience and for my account is storytelling. Always sharing my story like where I came from, like I came from Brazil, I'm an immigrant and...

sharing my literally like storytelling sharing my story does always performed well and especially because I feel like people connect with me. I have a lot of immigrants also who send me a message. you I'm leading you. I'm an immigrant as well and I share like I feel like sharing everything like, the person who I am, right? So for example, I'm an immigrant. I'm an introvert. I'm a Christian. I'm

I'm a girly girl, so through all my content, like you can see these pillars through all my content, who I am, and I think that worked really well because I attract people who literally connect with me in a deeper level. yeah, I would say that always worked well for me. And right now, like I'm...

I feel like Facebook is one of the great platform to start creating content. Facebook is like a lot of people getting a lot of views. I was able to double my following just by posting more on Facebook. start using this strategy on Facebook. Last year I had like 300,000.

followers on Facebook and now I am over 600,000 followers on Facebook. So I double that. in Facebook, it's just literally like you can do text, right? Like text with a coloring background or reels and pictures, long format. So I feel like Facebook, it's a good platform right now to start posting content as well.

Paul Povolni (29:18.263)
Wow.

Paul Povolni (29:27.395)
Right, right.

Paul Povolni (29:40.129)
Yeah, no, you're so you're not just posting reels to Facebook, you're actually posting regular type of content as well, as opposed to just videos after video after video.

Mila Markson (29:47.33)
Yeah.

Yeah, yeah, I post a post different. I post we called like thread text, which is the coloring background on Facebook with like a bold hook and always like sending people to comments that works that that one works really well. And then I did some variations of that. And when I created like a template on Canva, mocking like a Twitter post, you know,

or X right now. then you always put the information on the comments and things like that. sometimes I do long format. So that is like on Facebook, there is different formats that you can post. And I always make sure to use all of them. Besides going live, that's something that I usually don't do it. But it's something that is effective.

Paul Povolni (30:20.556)
yeah, yeah, yeah.

Paul Povolni (30:45.111)
Yeah, is there a reason that you don't do live? Is it because of the introvert or you just find other things that are working better?

Mila Markson (30:51.545)
Thank

preach about like getting out of your comfort zone because that's how we grow right like if you just be on your comfort zone you're never gonna grow so but right now like I'm on my comfort zone I like creating content on Instagram or Facebook on TikTok and not going lives and not doing high tickets not doing enough these it's very comfortable for me like it's working but I know like if I want to escape if I want to go to the next step I would have to go to live for example

Paul Povolni (30:59.417)
Right.

Mila Markson (31:24.589)
I know it's so effective and it's so great and I keep telling like I want to go live, I want to go live but I'm going to go live so I don't know. So yeah.

Paul Povolni (31:24.867)
Yeah.

Paul Povolni (31:31.759)
Yeah. Yeah. So what are you experimenting with now, as far as, you've found some things that work. What are some things that you're experimenting with now to see if they work?

Mila Markson (31:45.295)
Trials on Instagram is like a big thing right now. I start posting, using more trials on Instagram last month. And one of my reels got like over 6,000 followers from one reel specifically. I, yeah, so trials is doing amazing and especially using cloud and menace to analyze my content and see what's performing well, seeing the data.

Paul Povolni (32:02.743)
Wow.

Mila Markson (32:15.273)
and doubling down on what's working. And so I've been doing a lot of experiments since last month from here and I've been growing a lot on Instagram since I started doing trials and using code and manners to understand what's working.

Paul Povolni (32:35.191)
Okay, so you're using AI to analyze your content a lot more now. So what was the one that got the 6,000 new followers? What was the content about? Do you remember?

Mila Markson (32:45.199)
Yeah, it's a real that there's a framework. It's like one, your identity, right? Like who you are. Like it was, I'm 35, Christian entrepreneur, never ask God for money, ask these six things instead. it works really well because one, it gives you like the identity, right? Like I'm calling my...

I'm telling who I am so identity then Controversy never asked God for money and then like the Six steps like a list people love a list for some simple I get three things these five things seven things like when you combine all with this was like great, So that was the hook actually and it got me like a lot of followers. Just one for one real. Yeah

Paul Povolni (33:30.265)
Right, right.

Paul Povolni (33:42.383)
So was that a carousel or was that a video? Okay, okay, so it was a real video. And so what tools are you using to create those videos? Are you just doing it on your phone? Are you using a particular app? What do you found that's best for what you're doing?

Mila Markson (33:44.973)
real video.

Mila Markson (33:57.783)
Yeah, I recorded the videos on my phone and then I use the app called... What is the name?

edits from Instagram. Yeah, so sometimes I edit there, sometimes I just edit inside the Instagram app. And yeah, that reel was actually a trial that performed well. I hit like a million followers, a million views as a trial and then I put it on the main feed. And yeah, it was a trial.

Paul Povolni (34:12.406)
from Instagram. Yeah. Yeah.

Paul Povolni (34:36.985)
So I'm not familiar with trials. what ex I don't use Instagram a ton. I used to use it a lot more, but I don't use it as much now because I get stuck in it then I don't leave. So, so what exactly is a trial on Instagram?

Mila Markson (34:43.726)
Thank

Mila Markson (34:49.551)
So a trial, it's another reel that doesn't go to your main feed. It's literally like you are testing this reel. So you post this reel, it's like a tab, like a tab. You post this reel and then this reel only shows to non-followers.

Paul Povolni (35:02.403)
Hmm, interesting.

Mila Markson (35:14.859)
It doesn't go to your feed. So you can test the hook. You can test the bureau. You can test captions. You can test everything without going to your main feed. You just like post on this. It shows only to non-follower. So it's a great way for you to grow your account. My husband, he started now creating content, right? Like he loves detailing car. He loves it. And I told him, you can monetize your passion.

Paul Povolni (35:15.371)
Mila Markson (35:44.057)
By you know, like start creating content and then he started his first Instagram ever last year And like I've been teaching him like he's showing these steps everything and he's been he was able to grow his account over 5 000 followers He never had an instagram before and he never created content before and he's getting brand deals paid clients like growing his his business, right and one of the strategies that he used to grow

Paul Povolni (36:03.907)
Wow.

Mila Markson (36:14.433)
It was trials. he posts, trials is like a part of his daily thing that he does. Like he posts trials and it's a great way for you to grow your account because literally Instagram is showing just two people who doesn't follow you.

Paul Povolni (36:30.947)
Wow. Wow. And so he started a car detailing business. And so he started an Instagram around it and he's monetizing it through just brands reaching out and saying, I want you to feature my products. Is that how he's doing it? So he's not doing an affiliate route. He's doing it a sponsorship route.

Mila Markson (36:49.337)
So he does like brand deals, the brands are reaching out to him. He's reaching out to brands and like sending them, send him products and pay him to feature his product. He has some affiliate links for the products as well, which is like the other thing we need to, we're gonna set up the automations for his account.

And, and like we have a, way to so many ideas and things that he can do to monetize, know, like creating his products, and scaling with the affiliate route too. So right now it's branded deals and also paid clients, right? He has like his shop, he made our garage is like he's. He's, at home shop, you know, so he's getting clients like both come here and dropping the car and like he is taking some clients as well.

Paul Povolni (37:37.399)
Yeah.

Paul Povolni (37:46.649)
So he retired, but then he started his own business doing something he's passionate about. Yeah, that's awesome. so with Instagram, I know you can't have links when you post on Instagram. So how are you connecting? How are you doing affiliates? How are you doing sales and things like that in Instagram when you can't put links in posts?

Mila Markson (37:50.881)
Exactly.

Mila Markson (38:07.885)
Yeah, you can one thing is like the link in your bio, right? Like so You can put your link right there and why that and that one I always recommend to my students as well. Like keep just one link You not to not three only one link Because like when you give people too much options And they end up not doing anything right? So keep one link and then there's some automations that you can put on on

Instagram that when someone comment a keyword The automation send them the information the message with the link and stuff like that and also on these stories you can also Put on the link on stories as well But yeah, I would say like the the automations that you can put like always you can put like a culture action comment is keyword this keyword if you want like X Y & Z and then people comment

the automation, the software goes and send them a message with the link.

Paul Povolni (39:13.465)
So what kind of software does that for somebody that I'll be like, wow, I didn't know you could do that. What is some software that you've found that works best? Because I've seen a lot of that where, Hey, you know, just, just in the comments, drop a keyword, you know, new car or clean car, and then it's an automated thing. So what are some of the tools that you have tested and found that work best for somebody that might be starting out in this?

Mila Markson (39:35.511)
yeah it's either like go high level or mini chat that's yeah one of the software is that it does the automation for instagram the only thing is like mini chat does the automation for stories and go however right now is not doing the automation for stories which i think is coming soon but yeah i would say any each one of these ones

Paul Povolni (39:40.313)
Okay.

Paul Povolni (39:59.831)
That's awesome. So you mentioned what you're doing. You mentioned that your husband's doing the car detailing. What are some other things from some of your students that they're doing that somebody might be listening and saying, well, I have, I have an idea, but I'm not sure this works for me. What are some other types of people that you're helping out and what are some of the things that they're doing to make money off of posting online?

Mila Markson (40:23.297)
Yeah, so one another student that I had that literally talked with her last week She applied things that I I've done All the things that I I teach her and she made over 80 000 in one month for like peptides so it's a Yeah, different different product different niche, you know, and yeah, so like you can literally monetize anything that you

Paul Povolni (40:41.316)
wow.

Mila Markson (40:52.303)
that you know, right? Like in there's so many ways that you can monetize. And when I say like, there's three big niches, right? Like wealth, health and relationship. But how about other niches like pet or beauty? But you always can relate these ones with one of these big niches, right? So for example, someone that like an institution that has

her schedule always booked and she knows how to get clients. She can create like how a statistician can book more clients, right? So like it's a beauty thing, but connect with the wealth niche. So you always like how to make money like doing dog grooming or how to pet, pet sitting or how to get

Paul Povolni (41:37.646)
Yeah.

Mila Markson (41:50.409)
your pet more healthier or how to get more, how can I say, more phone numbers using your pet, your dog or something, you know? I don't know if you know what I mean, but you can always connect any niche in one of these big niches, if that makes sense.

Paul Povolni (42:07.531)
Yeah, yeah, yeah, yeah.

Paul Povolni (42:14.893)
Right, right, right. And so that would be the key is finding a way to connect those, those core desires that people have around health, wealth and relationships is, you know, finding, finding where you fit in that. And within those, then there's also like the micronutrients. so within health, there's, you know, weight loss, there's get fit, there's build muscle, there's recover if you're old, you know, get strong. If you're young, like there's, you know, you can keep drilling down within those.

Mila Markson (42:42.755)
Yeah. Yeah.

Paul Povolni (42:43.632)
niches and to find even further niches that you can then focus on.

Mila Markson (42:48.675)
Yeah, exactly. I think that's the key.

Paul Povolni (42:53.133)
So, know, what, with the people that you're helping, with the women that you're helping in finding this kind of financial freedom as well, you know, what the course that you're offering, are you offering a course? Is it like a community group? Tell me a little bit about what you're offering to help them out.

Mila Markson (43:10.167)
Yeah, one now one one of the main ones that I I I use that i'm helping them. It's it's called insta profit system, which is it's a low ticket. It's low ticket product and I literally Pour myself into into this this program and this how to you create your own offer your own low ticket product and using instagram to to drive traffic and make sales

For your product so that one I I grow like over 600,000 followers on Instagram without expanding advertising everything organic So I put all the strategies there and like how you you grow your account and monetize using low ticket products And I also have like a community with people I also have other like a group where we go live every week

with my team and I do like tomorrow today actually I have a call with them and I like we do I I show I teach them like whatever is working right now so for example today I'm gonna talk about all the tasks that we do that I've done during the the past few weeks right so we have I have this group as well and yeah that's

Paul Povolni (44:34.499)
That's awesome. So when you're talking low ticker products, what is, what is that? What have you found works well for low ticker products?

Mila Markson (44:41.807)
It's real being very specific on the product, Like not being like how to lose weight. You need to be more specific like how to lose weight with keto diet, why is being on your 9 to 5, how you know something like more specific that's instead of like just broad.

Paul Povolni (45:05.731)
Yeah, yeah.

And it's, and then it's a product that they, that you put a link in your bio and then they go and they buy, download this book. that what it usually is a downloadable PDF or something like that? Or what, is the product?

Mila Markson (45:21.493)
You can do like an ebook, you can do so many different but I like videos because then I can explain, can talk and I can show my phone and stuff like that. So my product is always like videos that self-paced, they can watch and they can pause, they can do it. That's what I like better.

Paul Povolni (45:41.903)
And so they pay to watch this video. What are they, what's the price usually on something like that?

Mila Markson (45:48.143)
Usually I like the price between 27 and 97. That's the price point that I like. So the Insta Profit system starts with 27.

Paul Povolni (45:54.338)
Okay.

Paul Povolni (46:04.215)
And so, so you post content online and then you talk about this product that you have and you say, Hey, in my bio, I've got a link click on that. You'll get to watch the video. go to a, some sort of a landing page where they pay and then they get access to the video. that, is that how it works?

Mila Markson (46:21.379)
Yeah, I post content all around business, about faith, about mindset, about marketing, all of these, my stories. So I always using some pillar for my content. And then I tell them, if you want to learn more, if you want to go deeper, learn more, I have these. Sometimes I give some free resources, like an ebook or a...

Training that I did and then like from there I funneled them to another to my products to any one of my products and And then I say if you want to like comment x word if you wanna if you're not x y and z comment Class comment free training comment canva instagram

And then they comment and the automation go and send them the link. And then they either go to an opt-in page if it's a free resource. And if it's not a free resource, it's just like my product, right? I send them to my sales page.

Paul Povolni (47:26.901)
Okay. Okay. And so with something like, something like that. it's not necessarily, it's a link in bio. It's you've got these special things that you do attach to your content where if they reply, comment, you know, a certain word or phrase that sends them kind of into the funnel of whether it's free or whether it's paid or whatever. And that's where you collect email addresses and kind of build your email list too. Right. Now, when, when they're just commenting, do you, does that gather any kind of information? Is that helping?

Mila Markson (47:49.753)
Yeah.

Paul Povolni (47:56.215)
develop any kind of a leads list when they just simply comment in a feed or is it when they go to the opt-in that actually you capture some sort of information?

Mila Markson (48:07.385)
So I...

If I want to do manually, once they comment, they became already like a lead, right? Because they comment, I can start a conversation with them at any time. But because sometimes it's like a lot of income, like income of, income? How you say, like a lot of flow of people coming, commenting stuff, like it's impossible for you to like manually do that. So the automation goes and send them the information. for me,

Paul Povolni (48:29.283)
Yeah.

Mila Markson (48:38.577)
I just like start to keep like the contact and like turning to a lead lead when they go into my opt-in page and they put the email address. So then like I keep in touch with them on my email marketing. Yeah.

Paul Povolni (48:55.479)
Yeah. And so when it comes to creating this kind of content, you you mentioned that you're an introvert. What about the person that is even more of an introvert? They're like, I don't want to get on camera. You know, is there any hope for me to do anything because I don't want to get, I'm even more introverted. I've got anxiety around getting in front of a camera. Is there options for them?

Mila Markson (49:17.047)
Yeah, one I think like Facebook is a great option for people who is way more introverted than I am because they can just text, right? Threads is also like I'm on threads as well and threads is amazing to get traffic also. So for introverts, it's a paradise. But the threads, because you don't need to post any picture, any video, it's all like text.

Paul Povolni (49:25.091)
Hahaha.

Mila Markson (49:45.569)
I say like try that and also like you can do on Instagram faceless you don't need to like literally show your face you can show do like faceless content you know like the view you are seeing or like I don't know it's like the computer and things like that that doesn't show your face but I would always say it's like if you really

Paul Povolni (50:07.705)
Right, right.

Mila Markson (50:15.375)
when like if there's a will there is a way so if like if you really want to do something like you have to face it right like i'm an introvert like for me it wasn't easy to go and create content like i'm not i i wasn't a content creator before i never created content and uh but i for me

Paul Povolni (50:18.958)
Yeah.

Mila Markson (50:39.819)
my why was stronger than my excuses. So I really really really wanted to change my life. I really didn't want to be a nanny for the rest of my life. So I either have like excuses or results. There is nothing. So since the beginning I learned how to move past that.

Paul Povolni (50:46.191)
Yeah, that's good.

Paul Povolni (51:01.313)
Right.

Paul Povolni (51:07.065)
Pause the figure, yeah. Yeah, so what's exciting you right now? What are you excited about coming up?

Mila Markson (51:14.467)
What are excited about? I don't know. feel like since I started doing all these tests with AI,

It's exciting when you start reading the data and understanding more and use things. I don't know, I love marketing. love all this. I can nerd out about these things. I love seeing the data. Okay, so this one got more. So I love these things and that excites me. And I don't know, I see I've...

Paul Povolni (51:38.681)
Yeah.

Mila Markson (51:49.577)
I also have been switching a little bit more on my content and talking more about my faith and being more open about my faith and that excites me because it's a big part of my life of who I am and yeah.

Paul Povolni (52:04.547)
That's awesome. So, so how do people get ahold of you? How do they find out a little bit more about you? How do they get plugged into your community?

Mila Markson (52:12.617)
It's either on my instagram, which is mila marxon official and or facebook camila marxon either one of them like that's they they i'm also on threads tiktok youtube but instagram and facebook is where i'm more active

Paul Povolni (52:29.431)
Yeah. So now are you still active on TikTok or have you transitioned all of your activity over to other platforms?

Mila Markson (52:37.293)
No, I'm active on TikTok. I post TikTok every day as well, but I'm more like active on Instagram and Facebook for sure.

Paul Povolni (52:48.311)
Now, is it the same kind of content? it all teaching, training, lifestyle, or is it, do you actually have different content across those platforms?

Mila Markson (52:56.737)
No, it's all the same. It's the same type of content, but a different format. for TikTok, I created the content inside TikTok. For Instagram, I created the content inside Instagram. And yeah, and Facebook is different because it's text, all these type pictures and stuff. But yeah, so basically the same message, but delivering a different way.

Paul Povolni (53:02.658)
Right.

Paul Povolni (53:15.671)
Right. Right.

Paul Povolni (53:24.417)
Yeah. Wow. Well, this has been a wonderful conversation. Proud of you and all your success. That's just truly an amazing story. And one thing that I do ask, like to ask as well is towards the end is what's a question that you wish I'd asked you or a head smack that you'd like to share?

Mila Markson (53:41.357)
heads mic that I like to share.

Paul Povolni (53:44.279)
or a question that you wish I'd asked you.

Mila Markson (53:47.387)
that that it's hard one. I don't know. I don't know about the question, but the heads mic, I think It was one of the times like, i'm being i'm gonna be quicker about this one, but When I when I came to USA in the first time in 2020 2015 was the first time that I came here and I came with an ex-boyfriend and my family literally like

Made my life a hell like you have to come back like you're not gonna stay there So I stayed five months and I came back to to Brazil right and during this time I came back to Brazil because my family Wanted me to do it and I have I always grew up like Doing everything to please others like because to my family do everything but besides me and During the time that I've been in Brazil like I spend there like eight months

Paul Povolni (54:41.55)
Yeah.

Mila Markson (54:45.823)
no one in my family ever called me to see if I was okay, how I was doing, if I was needing anything. It was very difficult eight months of my life and that was the time that was a head smack and as you say that I should have more control of my life and doing things that I want and I would rather like

try and regret it then never try it at all and and that's when i like okay i'm i'm gonna start leaving to do more things that i want besides like do for others you know yeah

Paul Povolni (55:25.903)
That's amazing. Wow. Wow. What a story. Well, thank you so much, Camilla. This has been wonderful. I'll put some of those links in the show notes as well. So people can get a hold of you and connect with you as well. And maybe, you know, look at what you're doing with your training and teaching and helping others kind of do the same. Thank you so much for this. This has been great.

Mila Markson (55:42.767)
I love it. Yeah, I had a great time. Thank you so much. It's an honor for me to share my storage, share some knowledge of what I've done. And yeah, thanks so much for having me. Thank you.