#87: How I Use AI in My Business to Save Energy and Sell More Sustainably

Soulful Sales With Ruth Poundwhite

Soulful Sales With Ruth Poundwhite
#87: How I Use AI in My Business to Save Energy and Sell More Sustainably
Apr 03, 2026
Ruth Poundwhite

As someone with limited energy and a brain that can so easily get stuck in overthinking and self-doubt, AI has genuinely changed the way I run my business. In this episode, I'm sharing five ways that I use AI to build more support behind the scenes so that selling and showing up feels lighter and more sustainable.

I’m sharing how I actually use AI in a real, grounded way. I don't use it to replace me; it's a tool that can support me. For me, it’s about having something to help me get started when I feel stuck, reduce decision fatigue, and take action without overthinking everything. I talk about how I’ve built AI into my business in a way that supports my capacity and helps me keep momentum, even on low-energy days.

I also explore how AI can help you reflect, spot patterns, and even support you through those inevitable moments of self-doubt. This isn’t about doing more - it’s about doing what matters, with the right kind of support behind you.

🎧 Tune in to hear:

  •  Getting past blank page syndrome 
  •  Reducing decision fatigue with AI 
  •  Building imperfect sales momentum 
  •  Using AI to uncover insights and patterns 
  •  Supporting yourself through self-doubt

💭 [04:37] - "The truth is that AI has been a godsend to me as someone with a lower capacity to run my business than I have ever had before."

💭 [10:58] - "As business owners, it is exhausting having to make all of the decisions by ourselves, and AI has been so, so helpful for me with reducing that decision fatigue and helping me take faster action, which in turn helps me to test different ideas and get the real data back to see what is working."

💭 [21:43] - "The point is that you use it in any way that helps you get unstuck, stops you spiralling, and helps you either let it go or get moving again and building that momentum again."

Links:

QUICK LINKS:

👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way.

Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality.

🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

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