Discover the art of connecting with business owners on a profound level with our guest, Robin, a fervent advocate for engaging directly with entrepreneurs. Robin shares her unique perspective on why aligning with the heart of a business is pivotal, highlighting the transformative power of understanding a business owner’s vision and personal journey. Through this episode, Robin unravels how these insights can lead to crafting design narratives that deeply resonate with the company's essence, creating spaces that not only tell a compelling story but also bolster the business's identity.

Join us as we explore the dynamic roles that corporate functions like HR and operations play in the design process. Robin elaborates on how these departments provide essential insights into functionality and efficiency, yet emphasizes that the initial rapport with the business owner lays the groundwork for success. By marrying creativity with practicality, Robin illustrates how to design environments that support and elevate company goals, addressing issues like employee retention and operational flow. Tune in to hear how Robin skillfully balances these elements to deliver designs that are as functional as they are beautiful.

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