Become a Design Thinker
In Become a Design Thinker Podcast, we will explore life reinvention stories in different contexts from the perspective of Design Thinking, and see how the lessons learnt from these stories can be applied in our daily work and life.
Design thinking is the designers’ mindset in the design process – how they discover the root problems and test possible solutions to keep making improvements. We will be uploading new episodes every two weeks. Our goal is to empower you with this design-thinking mindset so that you can reinvent your work and life by design.
"Become a Design Thinker" is your decision to step out for a change and to become who you aspire to be.
Become a Design Thinker
Creating a Relational Community Engagement Strategy with Jake Mckee
Join us in this special bonus episode of "Become a Design Thinker" podcast as we dive into the world of community engagement with Jake McKee.
Learn how Jake has helped globally renowned brands like Lego and Southwest Airlines integrate customer voices into their product development. Discover the principles of community-driven product development, the importance of storytelling, and how to build meaningful connections with your audience.
Whether you're aiming to boost customer loyalty or innovate your product by leveraging community insights, this episode provides valuable strategies to achieve your goals. Tune in now to get inspired by Jake's passion for creating impactful, human-centered brand stories!
Learn more about Jake: https://jakemckee.com
02:06 Understanding Community Engagement
04:24 Jake McKee's Journey with Lego
07:08 Challenges and Successes at Lego
19:29 Storytelling in Community Building
27:50 Southwest Airlines Community Program
30:40 Common Barriers in Listening to Customer Voice
33:04 Debunking Myths About Working with Fans
35:37 The Importance of Community-Driven Product Development
38:14 Strategies for Deep Customer Engagement
41:37 Building Effective Community Programs
47:52 The CX and AI Sessions
57:56 Tips for Building a Successful Customer Community
We are deeply grateful if you could take a moment to share your thoughts, ideas, or feedback with us. You can email us directly at:
wallace@bdesignthinker.com
Become a Design Thinker podcast serves individuals who believe in their ability to create positive change and refuse to be put in passive or vulnerable positions when it comes to shaping their future.
Design thinking empowers you to approach problems from a fresh perspective. By adopting this designer’s mindset, you can develop innovative solutions that drive meaningful impact. Our goal is to integrate design thinking with various management concepts, making it applicable to your daily work and life.
Become the designer of your work, your family, and your life. You have the power to design a future that is better than today!!
Join the journey to become a design thinker to receive regular updates of insights by email:
https://join.bdesignthinker.com/join
Visit my website to learn more:
https://bdesignthinker.com