Episode Player

#100 - How Top 0.1% Etsy Sellers Got There And Why You're Falling Behind

How To Be A Handmade Boss

How To Be A Handmade Boss
#100 - How Top 0.1% Etsy Sellers Got There And Why You're Falling Behind
Feb 04, 2026 Season 1 Episode 100
Steph Cole-Lewis

Ever look at another Etsy shop and think

“How are they doing that… when I’m working just as hard?”

Same platform.

Same niche.

Same handmade chaos.

Yet some Etsy sellers quietly scale while others feel permanently behind.

In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.

Spoiler:

It’s not luck.

It’s not talent.

And it’s not the Etsy algorithm hating you personally.

We’ll talk about:

  • The habits top Etsy sellers repeat (that no one puts in Reels)


  • Why “overnight success” is a myth that keeps sellers stuck


  • The difference between running a shop and running a business


  • Why pricing, listings, and systems matter more than motivation


  • How to stop guessing and start making calm, confident decisions


If your Etsy shop feels busy but not productive, this video will probably hit a nerve.

I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.

🎯 Want help fixing listings without rewriting everything at midnight?

The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):

👉 Click here 

👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.


If your Etsy shop feels slow, random, or like you’re constantly changing things without knowing if any of it is actually working…

HBSA is officially open.

This is our complete academy for handmade business owners who are ready to stop guessing and start building a business that can bring in consistent sales… on Etsy, your own website or in person events.

Inside HBSA, we help you fix the things that actually move your business forward.

Your listings.

Your traffic.

Your shop structure.

Your sales process.

So instead of waking up, checking Etsy, and hoping the algorithm has decided to be generous today…

You know what to focus on.

You know what to fix first.

And you have a clear plan for growing your handmade business without burning yourself out or constantly making more products.

And right now, when you join HBSA, you’ll get immediate access bonuses worth over £20,000.

But, if you join before Monday 29th June at 8pm UK time, you’ll get the limited-time HBSA Kickstart Kit bonus.

That’s your personalised roadmap showing you where your business is now, what stage you’re really at, and exactly what to focus on first inside the academy.

It’s worth £197, and it disappears Monday at 8pm.

Doors close completely on Thursday 2nd July at 8pm UK time.

Go to handmadebo...