How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#45 - Marketing has changed since 2020. Here's what's working now (backed by research)
📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!
🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into your USP (unique selling point).
🚀 Steph illustrates how to identify the real benefits your products offers customers. Whether you're selling jewellery, art, or any handmade item, this we will help you redefine your marketing strategy and connect with your target audience on a more meaningful level.
🔑 Key Takeaways:
- The impact of changing consumer behaviour post-pandemic
- Why competing on price can actually hurt your business
- Understanding what you are really selling and why
- Practical examples to help you identify the emotional benefits of your products
- Actionable homework to dig deeper into your target audience
🔗 Also mentioned in this podcast #22 Discover Your Target Audience: Tips for Online Handmade Business Owners
🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?
Join us for the ☀️ Summer Sales Sprint: £1k in 1 Week Challenge...☀️ happening 16–20 June inside our private Facebook group!
✨ Free daily live trainings
✨ Action steps to start making sales
✨ Real results (even with a small audience!)
🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz
🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!
✨ Free resources: Want to move forward without paying yet?
✨ Work with us for deeper, transformative support
✨ Join my free live mini workshops on YouTube + Facebook most Mondays!
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Keep creating 💙,
Steph & Team HB xox