How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
53 - How the Instagram Algorithm Really Works in 2025 (for Handmade Business Owners)
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Hey handmade boss 👋
Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛
In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨
We’re chatting about:
📌 What Instagram is focusing on right now
🚫 Why some posts flop (and how to turn it around)
💥 The biggest mistakes handmade sellers make
📈 Easy, feel-good tips to boost your visibility without the stress
This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟
You’ve got this — and I’ve got you 💕
👉 Want ready-made content support each month?
Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:
🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/
📱 Fix Your Socials is back this October!
If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.
It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.
👉 https://www.handmadebosses.com/fixyoursocials
🎉 HBSA IS NOW OPEN!
Want to build your strongest Q4 AND a stronger handmade business beyond Christmas? Join the Handmade Bosses Success Academy for the roadmap, coaching, feedback and support to help you work out what to focus on and grow your business properly.
Doors close 1 October at 8pm UK.