How To Be A Handmade Boss

How the Pinterest Algorithm Really Works (and How to Use It to Boost Sales)

Steph Cole-Lewis Season 1 Episode 54

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.


In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:


✨ What the algorithm actually looks for (spoiler: it’s not followers)

✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.

✨ The biggest mistakes that are secretly killing your reach

✨ How different pin types serve different purposes... from Idea Pins to Rich Pins

✨ How often to post, what to post, and how to make your pins go further

✨ The #1 thing that will help you get more saves, clicks, and traffic over time


If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.


🔗 Pinterest Trends 👉 click here

🌞 Ready to make £1k in just 1 week... without ads, endless posting or overwhelm?


Join us for the Summer Sales Sprint: £1k in 1 Week Challenge... happening 16–20 June inside our private Facebook group!

✨ Free daily live trainings

✨ Action steps to start making sales

✨ Real results (even with a small audience!)


🚀 Sign up here (it’s free!)


🎯 Not sure what’s blocking your sales? Take the free 90-second quiz: Take the quiz


🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!


✨ Free resources: Want to move forward without paying yet?

Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!


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Keep creating 💙,

Steph & Team HB xox