How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#55 - Cracking the Code: How the Facebook Group Algorithm Really Works
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💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone... and it’s not your fault.
🎙️ In this episode, we break down exactly how the Facebook group algorithm works in 2025, and why your posts might not be getting the traction they deserve.
👉 Here’s what we cover:
• Why even your most valuable posts might get buried
• The algorithm signals Facebook is actually looking for in groups
• How to train the algorithm to show your posts to more members
• The surprising reason engagement isn’t always what you think it is
• What you can do today to revive a “dead” group and make it thrive again
👯 If you’re using a Facebook group to build community or drive sales, this episode is packed with insider tips to help you get seen, spark real conversations, and make your group a go-to space for your people.
🎧 Tune in and take your group from ghost town to buzzing hub... without burning out.
đź”— How the Facebook page algorithm works
If your Etsy listings are getting views but not sales, I’ve made something for you 👀
It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒
Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss đź«
It’s completely free, super practical, and you can grab it using the link in the show notes ✨
Grab you freebie here - https://www.handmadebosses.com/whynosales