How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#57 - How the Threads Algorithm REALLY Works (And What to Do About It)
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If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s).
We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer.
I’m also sharing simple, practical tips you can use right now to boost your reach, without needing to go viral or burn yourself out trying.
✨ In this episode:
✔️ How Threads decides what shows up in feeds
✔️ The key signals the algorithm looks for
✔️ What content performs best (and why)
✔️ Actionable ways to work with the algorithm
Whether you’re brand new to Threads or feeling a bit stuck, this episode will give you clarity and confidence to grow!
🔗 Threads - https://www.threads.com/@handmadebosses
🔗 Insta - https://www.instagram.com/handmadebosses/
Insta CTA
If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…
I need you to listen for a second.
Because I’m about to run something I only do a couple of times a year.
It’s called Listathon.
And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.
Not “add more products.”
Not “post more on Instagram.”
Not “work harder.”
We fix what’s already sitting in your shop.
The titles.
The photos.
The structure.
The bits that quietly decide whether someone buys… or clicks away.
If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.
It’s live.
It’s free.
And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.
Spots are open now.
Go to handmadebosses.com/listathonweek and get yourself signed up.