How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#57 - How the Threads Algorithm REALLY Works (And What to Do About It)
If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s).
We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer.
I’m also sharing simple, practical tips you can use right now to boost your reach, without needing to go viral or burn yourself out trying.
✨ In this episode:
✔️ How Threads decides what shows up in feeds
✔️ The key signals the algorithm looks for
✔️ What content performs best (and why)
✔️ Actionable ways to work with the algorithm
Whether you’re brand new to Threads or feeling a bit stuck, this episode will give you clarity and confidence to grow!
🔗 Threads - https://www.threads.com/@handmadebosses
🔗 Insta - https://www.instagram.com/handmadebosses/
✨ Before you go…
If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.
It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.
🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.
Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.
🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!
✨ Free resources: Want to move forward without paying yet?
✨ Work with us for deeper, transformative support
✨ Join my free live mini workshops on YouTube + Facebook most Mondays!