How To Be A Handmade Boss

#76 - Instagram Not Converting? Here’s Why (+ How to Fix It as a Handmade Seller)

Steph Cole-Lewis Season 1 Episode 76

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0:00 | 9:49

Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it.


You’ll discover:

  • Why likes and views don’t always mean product interest
  • How to guide your followers from scrolling to shopping
  • A simple content plan that works without eating up your whole day


Whether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post with purpose and actually see results.


📌 Want your social media done-for-you every month? Join the Social Media Sidekick: https://handmadebosses.com/SMS

If social media feels harder than it should, especially when summer routines start getting messy… this is for you.

Fix Your Socials Week starts Monday 20th July… it’s a free challenge for handmade business owners who are fed up with overthinking content, disappearing when life gets busy, and still not seeing enough sales from their socials.

Because you don’t need to post more for the sake of it.

And you definitely don’t need to spend your summer glued to your phone.

You need a simpler plan.

One that helps you stay visible, show up clearly, and know what to post without it taking over your life.

Inside Fix Your Socials Week, I’ll help you work out what to post, what to stop faffing with, and how to make your socials easier to stick with, so you can get back to making.

No fluff.

No pressure.

No trying to keep up with everyone else.

Sign up free at www.handmadebosses.com/fixyoursocials

The link’s also in the show notes.