How To Be A Handmade Boss

#78 - Stop Comparing Your Handmade Business to Others (and Do This Instead)

Steph Cole-Lewis Season 1 Episode 78

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 12:34

Ever find yourself doomscrolling through Instagram wondering why that handmade shop has more sales, more followers, or just seems further ahead?


In this episode, we’re flipping the comparison trap on its head.


You’ll learn how to:

  • Spot the “highlight reel” trap before it derails your momentum
  • Turn jealousy into a learning tool (without copying a single thing!)
  • Set healthy boundaries around competitor stalking 😉
  • Track YOUR growth (not theirs) and build a business that feels good to you


Whether you’re a part-time maker or dreaming of full-time freedom, this episode is your pep talk and practical guide to staying focused on your path – not someone else’s.


📓 Grab a pen – there are actionable tips and mindset shifts you can start using today.

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.