How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#80 - 20 Niche Etsy Ideas with High Demand and Low Competition
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If you’ve been scratching your head wondering what to sell or how to stand out on Etsy in 2026, this episode is your treasure map. 🎯
I’m sharing 20 real Etsy niche ideas that are high in demand, low in competition, and full of opportunity - perfect for handmade sellers who want to stop blending in and start carving out their own corner of the marketplace.
I’ve done the research for something I’m working on behind the scenes (👀), and let me tell you - these niches are absolute gems. From sensory-friendly fashion to grief support gifts, plant parent accessories to zero-waste party supplies… these aren’t just ideas, they’re movements.
Whether you’re in the idea stage or looking to expand, grab a pen (and maybe a brew) and settle in.
⚠️ PSA: Don’t let shiny object syndrome have you starting 5 new shops by Monday! These are only worth jumping on if they truly align with your audience and long-term goals.
🎯 Inside the episode:
• Why micro-niches are the key to Etsy success in 2026
• 20 product ideas across handmade, digital, POD, and accessories
• How to validate these niches with quick research tips
• Real-life examples and products I’ve bought myself!
Want to dig deeper and turn browsers into buyers?
👉 Grab my Critique Your Own Etsy Shop Toolkit (£13) and get a pro-level eye on your listings. https://www.handmadebosses.com/offers/cX4AkPyV/checkout
If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…
I need you to listen for a second.
Because I’m about to run something I only do a couple of times a year.
It’s called Listathon.
And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.
Not “add more products.”
Not “post more on Instagram.”
Not “work harder.”
We fix what’s already sitting in your shop.
The titles.
The photos.
The structure.
The bits that quietly decide whether someone buys… or clicks away.
If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.
It’s live.
It’s free.
And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.
Spots are open now.
Go to handmadebosses.com/listathonweek and get yourself signed up.