How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#81 - Why Your Etsy Listings Aren’t Selling (and What’s Really Going On)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’ve poured time into your products, uploaded them to Etsy, and maybe you’re even getting some traffic and a few favourites… but sales? Crickets. 😬
In today’s episode, we’re unpacking the real reason why your Etsy listings aren’t converting and no, it’s not just the algorithm.
I’m breaking down the 3 essential layers of a high-converting listing:
1. Getting found in search (hello, buyer keywords!)
2. Getting clicked (your thumbnail matters more than you think)
3. Getting purchased (because a nice listing isn’t enough)
This is a must-listen if you’ve ever said:
• “My views are up but no one’s buying”
• “I don’t know what else to try”
• “I think I’ve hit a plateau…”
💡 You’ll leave with clear examples, real-life success stories, and quick wins you can action today - even if you’re a total beginner.
🎯 Plus: I’ll share a juicy comparison between two sellers - one stuck in the Etsy spiral, and one who made 3 small changes and tripled her conversion rate.
📌 Homework included (yep, we’re doing this properly):
Choose one listing and optimise it using what you learn today.
Whether you’re new or just feeling stuck, this episode will help you spot what’s actually going wrong and fix it.
Insta CTA
If social media feels way harder than it should… this is for you.
Fix Your Socials Week starts 16th April … it’s a free challenge for handmade business owners who are fed up overthinking content and still not seeing sales.
Give me 10 minutes a day for five days and I’ll help you get clear on what to post, what to stop doing, and how to show up online without it taking over your life.
No fluff.
No pressure.
No trying to keep up with everyone else.
Just practical support that actually makes sense.
Sign up now at www.handmadebosses.com/fixyoursocials
The link’s also in the show notes.