How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#84 - Why More Etsy Listings Won’t Fix Your Sales Problem
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Think slow sales mean you need to add more products? Think again.
In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.
We’ll talk about:
✅ Why uploading random new products could actually be hurting your shop
✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)
✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche
✅ Real-life examples of handmade sellers who scaled down to grow up
Whether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.
🎯 ACTION STEP:
Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.
FREEBIE: The “More Listings” Myth Fix Worksheet
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If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…
I need you to listen for a second.
Because I’m about to run something I only do a couple of times a year.
It’s called Listathon.
And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.
Not “add more products.”
Not “post more on Instagram.”
Not “work harder.”
We fix what’s already sitting in your shop.
The titles.
The photos.
The structure.
The bits that quietly decide whether someone buys… or clicks away.
If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.
It’s live.
It’s free.
And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.
Spots are open now.
Go to handmadebosses.com/listathonweek and get yourself signed up.