How To Be A Handmade Boss

#97 - Future-Proofing Your Etsy Shop: Navigating 2026's Secret Unannounced Updates

Steph Cole-Lewis Season 1 Episode 97

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0:00 | 26:32

You keep hearing rumours about Etsy updates, fee changes, algorithm tweaks and “big changes coming in 2026”… and it’s enough to make any seller panic.

In this episode, I’m breaking down how to future-proof your Etsy shop without trying to predict every update or burning yourself out in the process.

We’ll talk honestly about why Etsy is always changing, what you can and can’t control, and how to build a business that doesn’t fall apart every time Etsy moves a button.

You’ll learn:
• Why waiting for Etsy to “settle down” is a trap
• What future-proofing actually means (and what it doesn’t)
• How to stop relying on Etsy search as your only traffic source
• Simple ways to start owning your audience with email
• Product and SEO strategies that survive algorithm changes
• How to build a money safety net so slow months don’t derail you

Helpful resources mentioned in this episode:

👉 The Makers List Kickstart Kit
Learn how to build an email list that you actually own (without tech stress):
https://www.handmadebosses.com/offers/KM79eUH7/checkout

👉 Social Media Sidekick (SMS)
Done-for-you monthly content so you can show up consistently without overthinking:
https://www.handmadebosses.com/sms

This episode is for handmade sellers who want to move into 2026 feeling calmer, more prepared, and more in control of their business.

🎧 Plus, I’ll give you simple, practical homework you can actually do this week.

If Etsy changes make you nervous, this one will steady your head.

If social media feels harder than it should, especially when summer routines start getting messy… this is for you.

Fix Your Socials Week starts Monday 20th July… it’s a free challenge for handmade business owners who are fed up with overthinking content, disappearing when life gets busy, and still not seeing enough sales from their socials.

Because you don’t need to post more for the sake of it.

And you definitely don’t need to spend your summer glued to your phone.

You need a simpler plan.

One that helps you stay visible, show up clearly, and know what to post without it taking over your life.

Inside Fix Your Socials Week, I’ll help you work out what to post, what to stop faffing with, and how to make your socials easier to stick with, so you can get back to making.

No fluff.

No pressure.

No trying to keep up with everyone else.

Sign up free at www.handmadebosses.com/fixyoursocials

The link’s also in the show notes.