How To Be A Handmade Boss

#100 - How Top 0.1% Etsy Sellers Got There And Why You're Falling Behind

Steph Cole-Lewis Season 1 Episode 100

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0:00 | 23:50

Ever look at another Etsy shop and think

“How are they doing that… when I’m working just as hard?”

Same platform.

Same niche.

Same handmade chaos.

Yet some Etsy sellers quietly scale while others feel permanently behind.

In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.

Spoiler:

It’s not luck.

It’s not talent.

And it’s not the Etsy algorithm hating you personally.

We’ll talk about:

  • The habits top Etsy sellers repeat (that no one puts in Reels)


  • Why “overnight success” is a myth that keeps sellers stuck


  • The difference between running a shop and running a business


  • Why pricing, listings, and systems matter more than motivation


  • How to stop guessing and start making calm, confident decisions


If your Etsy shop feels busy but not productive, this video will probably hit a nerve.

I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.

🎯 Want help fixing listings without rewriting everything at midnight?

The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):

👉 Click here 

👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.


If social media feels harder than it should, especially when summer routines start getting messy… this is for you.

Fix Your Socials Week starts Monday 20th July… it’s a free challenge for handmade business owners who are fed up with overthinking content, disappearing when life gets busy, and still not seeing enough sales from their socials.

Because you don’t need to post more for the sake of it.

And you definitely don’t need to spend your summer glued to your phone.

You need a simpler plan.

One that helps you stay visible, show up clearly, and know what to post without it taking over your life.

Inside Fix Your Socials Week, I’ll help you work out what to post, what to stop faffing with, and how to make your socials easier to stick with, so you can get back to making.

No fluff.

No pressure.

No trying to keep up with everyone else.

Sign up free at www.handmadebosses.com/fixyoursocials

The link’s also in the show notes.