How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#101 - Etsy Views But No Sales? Fix Your Listings So They Actually Convert (2026)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Getting Etsy views but no sales can feel maddening.
Because if people are clicking… why aren’t they buying?
In this podcast, I’m breaking down why Etsy listings get views but don’t convert, and exactly how to fix it without:
- more traffic
- more posting
- or weeks of faffing with SEO
If your shop feels busy but not profitable, this is almost always a listing problem, not an algorithm problem.
We’ll cover:
- Why clicks ≠ sales (and what buyers actually need to feel safe buying)
- The photo mistakes that quietly kill conversions
- How to write descriptions that reduce doubt instead of waffling
- What your pricing is really saying to buyers
- The boring-but-profitable fixes that turn views into orders
This is about conversion, not hustle.
Clarity, not more noise.
I’m Steph. I’ve been selling on Etsy since 2016 and coaching handmade business owners for years, and this is one of the biggest patterns I see again and again.
🎯 Want a step-by-step checklist to fix your listings properly?
The Product Listing Makeover Kit walks you through exactly what to change (and what to leave alone):
👉 https://www.handmadebosses.com/offers/5dvmAqnD
👍 Like, subscribe, and listen to the next episode on what to fix when people favourite your listings but still don’t buy.
If your Etsy shop feels slow, confusing, or like your sales are happening by accident…
This is your sign to stop guessing.
I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.
Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.
Not by making more products.
Not by panic-posting on Instagram.
And not by working yourself into a tiny business gremlin with a label printer.
We’re fixing the things already sitting in your shop.
Your titles.
Your photos.
Your structure.
The bits that turn browsers into buyers.
So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.
You’ll know what needs fixing, why it matters, and what to do next.
Listathon starts Monday 15th June.
It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.