How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#109 How to Write Etsy Listings Like a Human (That Actually Get Sales)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If your Etsy listing sounds awkward, stiff, or like you panicked and copied bits from 12 other shops… this one’s for you.
Because here’s the thing: your traffic probably isn’t the problem. Your listing just isn’t doing its job yet.
In this episode, I’m showing new Etsy sellers how to write Etsy listings like a real human (without ditching SEO), so buyers actually understand what you’re selling and feel confident enough to click Add to basket.
We cover:
✅T he simple Etsy listing structure that works for any handmade product
✅ How to write Etsy titles that sound normal but still include keywords
✅ The first 3 lines of your Etsy description that matter most (because people SCAN)
✅ What to write when you don’t know what buyers care about yet
✅ How to use bullet points + FAQs to reduce “Should I buy this?” hesitation
✅ Why keyword stuffing makes your listings worse (and what to do instead)
Examples included for:
✅ handmade candles
✅ handmade jewellery
✅ crochet + knitted items
🧠 Plus: I teach the Buyer Brain Map (what people are actually looking for when they read a listing) and the Listing Anatomy you can copy/paste into every product description.
👍 If this helped, subscribe for more Etsy selling tips for handmade businesses.
🎧 And if you want to listen instead, search The Handmade Bosses Podcast.
Insta CTA
If your Etsy listings are getting views but not sales, I’ve made something for you 👀
It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒
Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠
It’s completely free, super practical, and you can grab it using the link in the show notes ✨
Grab you freebie here - https://www.handmadebosses.com/whynosales