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It's the June edition of the Mini Marketing series with Abi Jacks.

Today, Abi dives deep into one of the most crucial aspects of marketing—knowing your target audience. Understanding who you are speaking to is foundational, whether you’re engaging parents, participants, or partners within your children’s activity organisation. 

Abi discusses the importance of this and also provides a simple, interactive workshop using sticky notes to help you and your team visually map out key characteristics and preferences of your audience segments. 

From identifying challenges to understanding communication preferences, this exercise aims to equip you with the insights needed to tailor your marketing efforts effectively.

Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.

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Edited with finesse by Making Digital Real