How Revenova is Investing in Community, Marketing Growth, and Industry Connection

In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Lorieanne Rinehart, newly promoted Marketing Manager at Revenova, to talk about professional growth, industry engagement, and why community matters in transportation and logistics. Lorieanne shares her journey from supporting TMSA as a volunteer in a previous role to finally attending ELEVATE last year, and how that experience strengthened both her personal connection to the industry and Revenova’s continued investment in the TMSA community. The conversation explores evolving marketing trends, the value of relationship-driven networking, and what companies gain by showing up consistently and authentically within the transportation and logistics space.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Transcript

Welcome And Elevate Preview

SPEAKER_00 0:16

Hello, everyone. Welcome to On the Move, a show where we share transportation sales and marketing success stories. I am Jennifer Kurpis Romain, Executive Director at TMSA, a trade nonprofit, educating and connecting marketing and sales professionals in transportation and logistics. And today on the show, I'm excited to have Lori Reinhardt, marketing manager at Revanova. How are you doing today, Lori?

SPEAKER_02 0:40

I'm good. Thank you. I'm super excited to be here on the podcast. And definitely cannot wait to see you in person soon at Elevate in literally just a few weeks.

SPEAKER_00 0:50

So I know it is quickly approaching. I'm glad I told Lori before we hit the button to start here. I have a cold, but I'm glad that it's now because I'll have in theory enough time to recover before seventh through ninth in Denver when we're heading to Elevate. So good timing. Good timing. Yes, it is. That's what I keep telling

Stepping Into Marketing Leadership

SPEAKER_00 1:10

myself. You planned it out nicely. So you've recently stepped into the role of marketing manager at Revanova. So congratulations on your promotion. I always love seeing our people in our community getting um promoted and doing great things in the work. But like, what has this transition been for you so far?

SPEAKER_02 1:29

Well, thank you. That's that's really nice of you to say. And I'm really excited about it. Um, truthfully, it it hasn't been really a stressful transition because when I came on to Revanova just a little more than a year ago, they had a really amazing foundation already laid out. So it was kind of like I got to come in as, you know, just managing content and social. And as my role has evolved and now with my new title, new abilities. Um I can just build off of the strong foundation that was already laid. And I mean, you know, working in marketing like that is crucial. It's it's so much easier to build on top of like, you know, seven floors versus starting at ground zero. So smooth transition. I have support from the company and my boss and my coworkers, which that also really helps as well.

SPEAKER_00 2:20

Absolutely, it does. Yes. I feel like so many marketers have done that, like starting not even at ground zero, but like you're in like negative, you're yeah, you're in the hole in the ground and you're just trying to like get up over ground. And so that is really great that you had that foundation to like really be able to like start get running, going, and then make that transition.

Becoming A Forever Student

SPEAKER_00 2:40

So that's great to hear. Yeah, and as your role then has evolved at Revanova, what are some of the biggest things that you've learned about yourself professionally as you've kind of taken on this new role?

SPEAKER_02 2:51

Yeah, I think that so when I was first starting out, just you know, graduating college and stepping into corporate, you kind of, at least for me, I wasn't in the mindset of, oh, like I'm still learning from people. I was like, well, I just finished school, right? Now I can, you know, start working. And as I've just gotten older, and especially working at a company like Revanova, where there are so many bright minds and intelligent people and industry experts there, it's like the realization of okay, you're basically just a forever student in life in the real life and your relationships, and you know, out at the store, like you can learn something from anyone. And that has been the biggest like eye-opener. Um, one day it just like clicked like, oh, everyone around you is a teacher. So what can I learn about anything from any of these people?

SPEAKER_00 3:48

I love that. I think too, everyone around you should be a student too.

SPEAKER_01 3:53

Yes.

SPEAKER_00 3:54

Um, I have a quote that's that's like right beyond the view of this camera, but it says, Whatever got you to where you are won't keep you there. And I think about that all the time. Like we should always be learning, there's always new stuff, and I think especially like as technology evolves the way it does. Like, I wouldn't say us older people, I like to believe I'm not old, but I mean like at any point in my career, and like the practitioners, the people who are coming up, they have an understanding of technology and how it comes together in a way that I don't, and the way of like the people before me don't. So we can all learn from each other. Um, and I think that's really important. So I love that you learned that early, and I think that it's like, but even as that younger professional, you also have value and you can teach, you can show, and I think that's really important. That was like I was kind of the opposite. It took me, it still takes me time to realize that I have a voice and a perspective that's important. Uh I'm still reminding myself of that.

SPEAKER_02 4:57

Yes, as yes, you're like, wait, be confident you're here for a reason, you know, you have something to add.

SPEAKER_00 5:03

You you have value, you have work, you do understand. And that's actually I started mentoring because I wanted to help like the next generation, but also like it reminded me of like, oh, you have things to share. It's great. Yes. And it took me time, yeah, because like I it took me a long time to get there. And I yeah, that's probably like one of the things that I still I I like to believe for the most part. I'm over like my imposter syndrome now, but like still happens all the time.

SPEAKER_02 5:31

It's a it's a tough, it's not even like uphill, it's like this to get over it, really, because that voice can be really loud back there.

SPEAKER_00 5:39

Yeah, so I I like that that you learned that everyone's a teacher, and then I do think that everyone can be a student too, and like just keep keep on pushing on on this.

Why Logistics Keeps Pulling You Back

SPEAKER_00 5:50

And so we met when you were in a different logistics role a couple years ago, and then you kind of went out of the industry and came back, and I was so excited because I there's nothing worse for me than when somebody leaves the industry and then they have to leave TMSA, and the success stories of them coming back to me is not as many as you would think. So I was very happy when you came back, but so you had that opportunity to work both inside and outside of logistics, and then now coming to Revanova. So, what about this industry made you want to come back to it and like really stay in it? Because a lot of your career has been inside of this industry.

SPEAKER_02 6:26

Yeah, it is so I I've worked in niche industries, I guess you could say, which I guess transportation isn't super niche, but it is very like no one who works in supply chain grows up being like, I'm going to work in supply chain and logistics, because you're like, what is that? Um, it's so fascinating out in the world, right? So I worked at like a I entered at a company that built automotive lifts and then a company that produced printer ink and now transportation. You don't think about these things in your day-to-day life, but working inside the industry and seeing like, wow, this is like you know, multi-million billion dollar industries and they affect every person's life on a day-to-day basis. That about transportation is crazy because I think I don't don't quote me on this, but the stat of like what 80% of the products we have all around us were on a truck at some point. That is massive. The industry's booming, it's really exciting, which is weird to say from someone that's not in it. You're like, what do you mean? Um, and I will say the people truly, these events that you go to, and even like my coworkers at Revanova, everyone is supportive, everyone's friendly, everyone wants to help and genuinely like watch you succeed in the industry. And that is something that I think is I know other industries, I'm sure, operate similarly, but working in supply chain and transportation, like the people genuinely are are just genuine, amazing, nice, honest, hardworking people.

SPEAKER_00 7:58

I agree. I think it's so big, yes, but it feels small, yeah, because it still feels like a community, which is like it's pretty impactful. Like you do see you go to the shows, you see the people, you watch them, um, you learn about them, and you watch them grow. And it is cool because yeah, like sometimes people come out and come back in, or they grow, they go to different companies, but it's fun to like watch each other grow up too into the industry and then take on these new roles and these new positions and see see each other be successful and cheer each other on, which is the piece that I love that I don't think is everywhere, like that, like you said, like this support system that like people are really there for each other in a way, and maybe it is because it is so important, and if we don't do our jobs, the things fall apart, and so quite literally the global economy is all over you know, like really supporting each other, which is which is great, and I do think that I yeah, I this is the industry I've been in the longest. I my career bounced around to different industrial spaces too, but there is something special about this one, yeah, it really is, and like yeah, I can't

Translating Complex Ops Into Clear Copy

SPEAKER_00 9:10

I mean even messages on LinkedIn, right?

SPEAKER_02 9:11

People will be like, Hey, I'm I'm coming to Chicago in a few weeks. Like, would love to get together with you and your team like in the industry. And it's just like a lot of people probably can't say that they have those connections like that.

SPEAKER_00 9:22

Sure. And talking about Revanova, transportation technology can get very technical very quickly. So, on the marketing side of things, what have you then learned about communicating that like complicated operational concepts in a way that your customers immediately understand and can grasp what you're saying?

SPEAKER_02 9:43

Yeah, so so yes, I mean, sometimes reading like our PIs and listening to our product calls, it's like, wow, you know, that's when I'm really in student mode because I'm like, what is going on? I just always think of it, and this is how I approach marketing in general, right? If it's something that if I can understand it, then I know a hundred percent fact that our customers will understand it because they're even they know more than I do. They're the ones using the product, they're the ones in the industry. And so there might be a couple of terms that maybe don't make the most sense to me, right? But I know that our customers know and use that language in their day-to-day. But but that's really the key, right? It's it's taking that topic. And if it's if I am reading what I'm writing and I understand it, then perfect. We're we're hitting the right notes, right? Okay, have the experts look over it, get it into customer-focused language, but that's that's really the goal when we're producing like blogs, social, any emails, anything like that.

SPEAKER_00 10:45

I so before I took um this role at TMSA, I worked for a technology firm and we we focus in transportation. And that was for me, so and it was like more CRM, more so than like the TMS. Oh, yes, you know, and so I but I remember there was a point where I was like, okay, if I don't understand something and we're selling to marketing people, they're not gonna understand. Yeah, so like when I'm talking about like that those moments in my career where I was really like, Oh, I have a perspective and this matters, that's like where I realized my value because everyone was so smart and so technical. And I was like, I don't understand anything you guys are saying. But I was like, I don't, so it's kind of the opposite where you're like the end user totally understands, but I was like, I'm more like our end user than other people, and so bridging those gaps together and like making sure that language or just like silly things. I remember the one time we were doing a product release, and when something was done, they turned it red. I'm like, you can't turn it red, it means it didn't work, and they're like, What do you mean? I was like, I read me bad, like you can't exactly like, oh my god, we never thought of it like that. But like it's something so simple, and I but it was like funny, I was like, Green mean go, guys, like you can't like it's live, red is soft, red is bad in our world. And they were just like, we just picked a color and like carried on, and it was so funny because it seemed so simple, but I I was proud of myself for saying that because I do I think that that would have been a big like hiccup for us moving forward, and so just like those little things I do think are good, and the having that like marketing perspective and being able to like understand the language, moving it forward into like what the what the customer is gonna understand, yeah. I I think it's really interesting. I know we like talk how you were saying earlier, like if you're outside the industry, it's not gonna sound industry. Good thing the people who listen to this podcast are in the industry, then you just have learned a lot about sales and marketing and transportation. So who knows?

SPEAKER_02 12:48

Yeah, because it's a lot. What the heck? I remember first learning about semis and like the different names, and I'm like, I can't, I always joke, like, I can't look at a semi truck the same. Like I know entirely too much about them.

SPEAKER_00 13:04

So that's um when I so I used to write about tires. So I I've been in like adjacent fields, but I always was like, I knew I was in the tire industry when I was walking through a parking lot and I was looking at the brand of tire on the cars, like I was like, this is such a like a nerdy, weird thing. And I feel like yes, like being on the road and looking at at trucks and seeing the brands, and like I'll be like, Oh, that's a TMSA member. That's a TMSA member. Is there like a logo? Can I tell them like no, like where the sales and marketing people are truck, they don't care, but I know the logos.

SPEAKER_01 13:42

Yeah, you're like in the car with people, you're like,

Marketing AI As A Teammate

SPEAKER_01 13:45

um, they use blah blah blah. They're like, What are you talking about? I'm like, sorry, I'll be quiet.

SPEAKER_00 13:50

But you're like, this is where my brain goes. And it's so funny because, like, yeah, those are the moments where you're like, nope, I'm deep in the trenches here in this industry because this is what I'm paying attention to in my ordinary life.

SPEAKER_01 14:03

Yes, yeah.

SPEAKER_00 14:04

Uh so Revanova recently, like released third winter 26 release, introduced a whole bunch of updates around AI powered capacity matching, automation, and appointment scheduling, which is really cool. So, what has it been like to be able to like really help communicate innovations like that in the market, especially because the term AI is used everywhere, but also then I feel like it can get diluted because people were like, But what but what does it do? How can I use it?

SPEAKER_02 14:30

Yeah, ex yes. I mean, you go to any any trade show event, especially this year. I mean, you're what are you you're sitting in on sessions that are talking about AI. And uh what we try to focus on, and especially in this product release, um, it's not taking the human aspect out of it, right? So we launched our first iteration of Artemis, which is Revanova's native AI agent that lives inside the TMS. I think that was January of last year. And the goal with any of our automation or our workflows um in the AI is to just think of it like in addition to your team, your little coworker that sits next to you that you train just like you would a regular person. And it does the work that you do better, but you still have the human element because you're overseeing it, you're managing it, you're training it. And ultimately you still have control to send those communications out and build those workflows. So you're making sure things aren't getting messed up, but it's just helping you be more efficient because I mean, the demand, especially like in this industry, especially at like 3 PLs, for example, just growing exponentially. So any support we can offer our customers and the users to do their jobs more efficiently, which then I mean that drives your ROI, right? You can grow, you can scale. So that's really the aspect and the goal and how we market it, but also like it's genuinely doing that as well.

SPEAKER_00 15:57

And we kind of talked about like AI is obviously a huge topic in the industry right now. Yes, I went to a trade show and I actually walked the floor and I tried to see booths that didn't say AI in it. Like and it was hard. Yes. Um, so from your perspective, how do you kind of cut through that hype and communicate the practical value to your customers so they really understand it? I do like that, like we're not taking away the human aspect of it, we're building on it. But um, is that the play or do you add to that?

SPEAKER_02 16:26

Yeah, I think too, we in our like language and our communications, we're not just hammering the the word AI. And it helps that our agent has a name. So we do say Artemis a lot. That definitely helps apply like a human aspect to it as well. Um, but I mean, just in terms of like communicating the value, it's really we're not pushing the product on them, right? It's our customers are having these pain points and these these issues and and blockages maybe within their industry. And it's presenting solution. So a solution for maybe you need an extra team member, but the company is is kind of stuck where they're at with hiring. And it's like plug this into your TMS, it lives right inside of it. Boom, you train it. Here you go. You're the human. And another thing that's huge in this industry is relationships, as we talked about, right? Um, our AI agent specifically, and in when we communicate uh the value add, it's giving our customers a chance to connect with their customers on a deeper level because they're not so bogged down with the manual work and building out the workflows and running the reports, right? And that really means a lot to the carriers and the smaller brokerages, and you're just getting started, maybe a year younger rep. Um, the relationships are crucial.

SPEAKER_00 17:50

Absolutely, totally relationships are so important.

SPEAKER_01 17:53

Yeah.

SPEAKER_00 17:54

Um, one of the things that you guys highlighted in that release was reducing the manual back and forth traditionally

Efficiency Wins With Scheduling Automation

SPEAKER_00 18:00

involved with scheduling appointments, which I one of the things I love about this is like anyone knows the that pain point in scheduling appointments, no matter who you are, what industry you work in. It's so it's so frustrating. Um, because then half the time by the time that you have the appointment, then that's not available for you anymore. Like you like go back in your center. Somebody took that time. I'm sorry, let's start over again. So I love that that, like, yes, that human element. Like, I'm gonna take this AI tool and it's gonna make my people be able to do work better because they're not spending their time trying to book this appointment exactly. Like, do that, love it. So, why do you think those operational efficiencies like that resonate so strongly with your customers?

SPEAKER_02 18:47

Yeah, well, as we talked about too, with the with the demand growing for you know the supply chain and these industry professionals, and obviously, you know, I've worked at brokerages before, and I mean they are grinding, right? If you're if you're brokering free, you're grinding and they need this any support that they can get. So having that available to help you in avoiding the manuality of the job, I mean, that's huge value in and of itself, right? Oh, I get to still, you know, keep it's not replacing anyone on your team, it's just adding on. So, okay, we still get to keep our head count. Our people now can work more efficiently. And they already have, if they are a Revenova user, they already have the access to the Salesforce platform. So everything is already just housed right in our TMS. So no logging into multiple screens, no downloading reports and emailing back and forth. I mean, the time save really is is huge.

SPEAKER_00 19:45

That's when people ask me like what I think the best AI tools are, it really is those components that allow your humans to do the human things, the empathy, building those relationships, like you said. And so this type of stuff is where I think um efficiencies can really build and really help because you're still like I spend so much time in manual tests like that that you know, if I can just hit the ground running and do other things that are more important, like I want to spend time focusing on building the relationship in the appointment, not trying to find when the appointment is. So I feel like exactly it's exciting, fun. Yeah, and so there's a lot of cool stuff

What Makes TMSA Elevate Different

SPEAKER_00 20:30

that you guys um released, and so it was fun to really like dive in and yeah. So a little bit um we talked about you guys coming to uh elevate and that we're gonna see each other next month in Denver. That's June 7th through 9th. So you were involved with TMSA as a volunteer in one of your previous roles, and then last year you finally got to come to Elevate for the first time, which was so exciting. So I'm curious what kind of stood out to you at the conference or volunteering on a committee when you were here before, kind of why do you like to be involved in TMSA?

SPEAKER_02 21:02

Yeah, so being able to attend the conference last year was awesome. And I mean, yeah, we're going back, right? It is so it's unlike any conference that you go to the typical trade shows or the networking events, and it's just tons of people, and people can kind of tend to stick together maybe in their groups of with their coworkers or like, oh, that was my previous team member, whatever. I love the structure of Elevate because it puts you in a room with a bunch of different professionals. Um, you can really bounce ideas off of people, like the round table discussions, for example. You're sitting on a table with people that I probably never would have interacted with if we were just kind of left to our own devices. And I think that that is the coolest part about it. I I know I'll go back in June and I beyond you and some of the other team, like I'll see people there that I know that I was like, oh, I remember you last year. And I know I'll meet more people and and learn from them, or maybe even. provide value to them as well.

SPEAKER_00 22:03

Absolutely. And one thing that we did this year is introduce our role-based tracks. And so you'll even have more um ability to learn network and grow from people in your similar roles while still having the opportunity to network and grow with the group at large, which is something it took a minute to figure out how to put all those pieces together. But we had people that were like, oh, I wish I had a little bit more time with people who are just like in my trench, like who are good things I am. So now we have a company leader track, marketing leader, sales leader, sales practitioner, and marketing practitioner. And each of those have their own um networking session, their own breakout in their own like hands-on workshop, no technology in the room with the bookbook, actually learning. And it's yes, it's been people are like, oh, where have you been traveling? Nowhere. I've gone next to nowhere because I've been building this infrastructure. So um which has been I've been home mostly but I really sitting in and like seeing all the pieces come together. I I cannot wait to for people to see it because we've talked about it, but until you can really start to see those pieces. And that those pieces will also be carried on throughout our uh membership as well. So we we're actually doing virtual round tables right now for the track. So Mike is actually one of the facilitators on that for the marketing leaders, which I was super pumped about. So it'll travel through your membership as well as your time at conference. And like you said, you'll then come back year to year and you'll be see these people in your tracks to be able to like compare notes about what you did from last year to this year and really build those relationships. But I also wanted to make sure we weren't taking away the ability to network with people that aren't in your trench because that's when I was a member I liked I was on the marketing side and finding friends on the sales side was something I really liked because I wanted to sound smart for my sales team. So we didn't want to take away those opportunities.

SPEAKER_02 24:04

We just wanted to create more targeted opportunities for people yes oh that I'm really excited for that it's so nice being in a room with people that work in your same discipline because they you get the the nerdy marketing tactics and like talking about all because that's a huge industry as well.

SPEAKER_00 24:22

So I'm really excited about that. So and we're so excited to have Rabinovo come back you guys are a silver sponsor of Elevate this year.

SPEAKER_02 24:30

So what are you and the team looking forward to most coming to Denver it's so so like I said obviously the relationships but it's also awesome just the um demographic of people that are there. So a lot of them could be users of our product right and we're not I mean TMSA is not to go and push our product it's truly to learn and like like you just said that's a great point connecting with other salespeople because I want to sound like I know what I'm talking about to my sales team. It is so fun getting to listen to these people that are working at like maybe big fleets or they're in the brokerage space or they're in the freight forwarding space and just understanding how their day-to-day operates is so fascinating and so cool. And you never know where that that connection will take you. But we also see the value in this industry which is why Revenova as a whole supports it and why we're going to these events and love being on the podcast and things because the education piece that is there I think is it fills a need in this space which like I said is unlike typical um networking or conferences.

SPEAKER_00 25:37

Yeah we really try to put everything together with a nice bow and I always joke that yes we also serve protein at all meals which I feel is as like is going by at conferences these days but I people get hangry and I'm not trying to have them dip out of the conference to get egg bites from the restaurant across the street. Yeah I want to and I just yeah like I think that's important. We have con like we make sure we have coffee all the way through the afternoon because I'm jealous of the human that at a conference doesn't need a coffee at 3 p.m but I am not I mean it yeah it'll be there and um those are things that we you know we we want to take care of our people we know that um taking a couple days to like come and learn and grow a network and do all those things we want to make sure that um it's a really great experience both from like an attendee standpoint but also that you're achieving all the things that you want to do there. So yeah yeah we are so happy to have you guys back I'm excited you get to come back to show so excited that you were able to come on the podcast this is one of my favorite things about my job because we do highlight our members and all the cool things that they're doing and get to talk to them and I it's exciting because like I've known you for a couple years but I then got to like sit in and really be like what do I want to ask Lori about it just an opportunity to have like more one-to-one touch points and conversations with people that then other people can listen to later which is that is great no I know I'm so excited to to see everyone soon and be in Denver I've never been in Denver before so lots of new things happening which is I I'm excited we've been in the south in the humid and gross hot weather for years so I'm excited to be able to stand outside in Denver that's yes I'm I'm pumped about that um we did I we picked a place that has good outdoor space it's on a golf course so it's like pretty there is a spa there I'm excited about that we'll get a pedicure before conference starts that's where you will typically see me on like the Saturday morning before conference she's got her coffee in hand giving myself a little moment before things start

Career Advice To Say Yes

SPEAKER_00 27:55

but okay last question for you something I ask everyone you came on the show and you did taught touch on this a little bit um but curious if you could go back in time and advise your younger self anything and this could be personally or professionally when would you go back to and what would you say?

SPEAKER_02 28:09

Oh my gosh that's this is such a great question and even reading them beforehand I remember last night I was like going through them and I'm like what the heck I mean what would I not like everything. I I would say like this started saving for a house at like three years old. That's what I would say no I'm kidding real yeah I think something that it okay this is something I learned post pandemic right I don't I don't want to say the bad the bad C word um what a crazy awful time right and I I kind of realized that during that when things were kind of being I don't want to say taken away right because I I was very thankful I stayed healthy during it but I kind of had an epiphany and it was like you need to say yes to more opportunities. I I realized I was closing myself off to different connections or different experiences because I was like no I don't really feel like it or I'm nervous or I'm scared. And I told myself when this is over you're gonna start saying yes more and I have and it has really opened up a whole realm of possibility I I'm you know sitting in a new city started a new job in a new same industry but but working for tech now. And I just kind of look back and it's like man imagine how much more we could have where I could have been if I wasn't so scared or so timid or or just like no no no and stayed in my box. That's what I think that's what I would go back to maybe even like high school and be like you want to seize the moment now like don't close yourself off from from things.

SPEAKER_00 29:46

I love that advice in part because I feel like I have a nine year old son and I've been having this conversation with him so I like that this is like this is what I would it makes me feel like a solid like parenting yes because there are there are moments he gets nervous and I go you can be nervous but you also need to know that sometimes we just have one chance yes you just have to do it. So like and I'll like sit in and like sometimes he's still he says no and then sometimes he's like okay let's do it and then he'll like no because I'm like you just sometimes opportunities only come once and it sucks but it's a part of life and so I tried to instill that in him. So anyways that's just yes me being like a mom a dorky mom and being like okay good like that's what a great life tip because you're as a grown yes I wish yes yes it's like there's that quote I I don't know the full quote but I just remember it's like do it scared would you rather just not do it or be scared do it while you're like it's okay to to have that fear like you said but like you just have to do it.

SPEAKER_02 30:51

Yeah because I I yes my I would always regret the things in life I did than regret the things in life I didn't exactly yes I'd rather say I did it and I tried and I failed versus like man I really wish I would have done that.

SPEAKER_00 31:07

Because then the you don't regret or wish that you would have done this thing you like would not want to know what happened. Then you know even if it's terrible you know what happened.

SPEAKER_02 31:17

No yeah never knowing is

Denver Details And Closing

SPEAKER_02 31:20

like that hurts that hits you just diff a lot different of like I really should have just done that and you you don't get that opportunity again like you said.

SPEAKER_00 31:28

Once it's gone it's gone sometimes it is well I'm glad that you are taking the opportunity to join us in Denver. I actually really do love Denver so I'm so pumped it's a great it's a great place and um I like mountains like I'm more of a mountain person than a beach person. So I'm personally happy that we're gonna be up there. There is still time to register if you want to join me and Lori you can go to events.tmsa today dot org but thank you so much for joining me on the show today Lori and I will see you in just a few weeks.

SPEAKER_02 32:00

Thank you that sounds great thank you so much for having me and I cannot wait to connect in a few weeks in Denver