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IT Unplugged
Introducing "IT Unplugged" - your go-to podcast for all things IT, Cybersecurity, Business, and Technology! Join our experts as they break down complex topics into simple, easy-to-understand concepts.
In each episode, we'll explore the ever-evolving digital landscape and provide practical insights to help your business navigate this exciting world. From cybersecurity best practices to the latest tech trends, we've got you covered. No IT jargon, no complicated explanations - just straightforward, actionable advice to help you make informed decisions for your company. Whether you're a tech enthusiast or a business owner looking to stay ahead of the curve, "IT Unplugged" is the podcast for you!
Tune in to "IT Unplugged" and discover how to leverage technology to drive your business forward. Subscribe now and never miss an episode!
IT Unplugged
Is Your Website Actually Working For You?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most business owners know they need a website, but a lot don't know where to start or how to optimize their website.
In this episode of IT Unplugged, Brandon sits down with CJ, co-founder of WiscWebs and M2 Technology's marketing partner, to break down what actually drives SEO results for small and mid-sized businesses, how AI is changing content creation, and what separates a website that generates leads from one that just sits there.
CJ has spent his career at the intersection of sales and marketing, and he's built websites across every business model - lead generation, e-commerce, SaaS, and validation sites. He explains why most businesses are asking the wrong questions about their website, how Google really decides who ranks, and why using AI to write your marketing content without a human editor is a fast track to looking unprofessional.
In this episode:
• The four types of websites and why the difference matters for your business
• What SEO actually is and what elements actually matter
• How to create blog content that ranks versus content that just exists
• Where AI helps in marketing and where it will get you in trouble
• How to tell if your website is actually doing it's job
• Why the question is "are you using AI effectively?" rather than, "are you using AI?"
Whether your running a Wix site you built years back or getting serious about generating leads online, this episode will change how you think about your web presence.
🎙️ IT Unplugged is brought to you by M2 Technology - IT that's approachable.
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https://youtu.be/M1KVTleVfjs
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